Senior Manager, Shopper Marketing

🕒 October 8

🇺🇸 United States – Remote

💵 $130k - $160k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Nordic Naturals

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1995

🏥 Healthcare

🍽️ Food & Beverage

🏭 Manufacturing

Healthcare • Food & Beverage • Manufacturing

Nordic Naturals is a consumer health company that develops, manufactures, and sells omega-3 fish and algae oil supplements, vitamins, minerals, probiotics, and gummy formulations for people and pets. Founded in 1995, the brand emphasizes purity, freshness, potency, and evidence-informed formulations, sells direct-to-consumer through e-commerce subscriptions and retail channels, and offers professional and veterinary product lines.

📋 Description

• Develop the consumer 'path to purchase' brand framework, translating shopper insights and segmentation into actionable, retailer-specific strategies • Act as the primary Marketing partner to Sales, establishing brand-led retail strategy and tactics • Collaborate with sales to outline retailer/channel prioritization matrix • Develop and deploy support playbooks for product launches, distribution expansion, and velocity acceleration • Build customer-facing materials and selling stories for key retailer meetings • Design and execute shopper marketing initiatives across brand activations, retailer moments, and seasonal consumer relevance • Lead conversion strategies across digital and physical retail touchpoints • Own retail media strategy, investment, and execution across retailer platforms • Leverage shopper journey insights to drive basket build and new-to-brand consumer acquisition • Own retail content and PDP strategy, including asset management and optimization on Amazon and .com • Define and track KPIs across digital and physical activations • Translate data into retail-specific “Healthspan” storytelling • Manage budgets to maximize strategic impact

🎯 Requirements

• Ability to initiate marketing-led, strategy-first annual planning processes for retail • Deep understanding of the Path to Purchase across FDM, Natural, Costco, and E-tail channels • Proven track record of building internal capabilities to improve sales support and cross-functional alignment • Previous experience in high-growth VMS (Vitamins, Minerals, Supplements) or consumer-packaged goods (CPG) is highly preferred • Bachelor’s degree in Marketing, Business, or a related field