Betting SEO Content Manager

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North Star Network

WebsiteLinkedInAll Job Openings

51 - 200 employees

📱 Media

🎮 Gaming

⚽ Sports

Media • Gaming • Sports

North Star Network is a global sports and gaming media network that engages millions of sports fans worldwide through its digital platforms. The company hosts sports and e-sports fan communities across more than 30 countries, providing content and support to help bettors make informed choices. North Star Network's team is involved in content creation, marketing, monetization, and tech development and continues to grow its workforce. They connect audiences to over 600 advertisers and publish more than 5000 pieces of content monthly. The company has developed strong relationships with recognized betting and gaming brands and has made strategic acquisitions to enhance their global presence.

📋 Description

• As part of an international team of content managers, you will be working to review existing content, order new content, and publish new content with high standards covering betting and casino in Canada, Australia, the United States and the United Kingdom. • Join our team as an SEO Content Manager (English-speaking). You will play a key role in overseeing content strategies for our English-speaking Business Unit, managing content creation and optimization, and ensuring compliance with industry standards and regulations. • Collaborate with cross-functional teams, stay updated on SEO best practices, market dynamics, and iGaming affiliation marketing trends. • Order, revise, integrate, and publish betting content that meets high-quality standards. • Ensure content meets high-quality and SEO standards. • Source, train, and manage Content Writers, defining needs, conducting interviews, and providing ongoing feedback. • Track and update budget report for content expenses. • Analyze the quality of the content throughout the processes listed above. • Create content briefs aligned with business objectives and sales priorities. • Ensure content follows user intent, E-E-A-T guidelines, and internal guidelines for compliance. • Stay informed about regulations and ensure all content is compliant with operator and country guidelines.

🎯 Requirements

• Deep knowledge, experience and understanding of betting & betting-related content creation, lingo and quality standards - both Sports and Casino • Native level of English-language coupled with good writing and grammar skills (ability to revise and produce clear, persuasive, and engaging content) • Solid experience in SEO content writing, copywriting, and content management • Strong knowledge and experience with on-page SEO • Practical knowledge of CMS: You already have good experience with Wordpress and integration and know how to update and publish articles using editorial guidelines and pictures • Previous experience in leadership or management of freelancers is considered a plus.

🏖️ Benefits

• 100% remote possible • Career development opportunities in a fast-growing global company. • A culture of autonomy, ownership, and innovation.