Email Marketing Specialist, CRM Contractor

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November 23

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Northern Trust

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Finance • Banking • Enterprise

Northern Trust is a trusted financial advisor known for its commitment to service, expertise, and integrity. The company provides financial services to a diverse range of clients including family offices, financial advisors, corporations, and nonprofits. With a focus on integrated trading solutions and insights into economic challenges, Northern Trust offers a comprehensive range of services tailored to the needs of various financial entities. It also emphasizes research and client engagement to help shape economies and optimize fund operations. Founded in 1889, Northern Trust continues to build on its reputation as a leader in the finance industry.

10,000+ employees

Founded 1889

💸 Finance

🏦 Banking

🏢 Enterprise

📋 Description

• Migration Leadership • Build platform migration plans, including milestones, timelines, risks, and dependencies • Lead migration of historical performance data, templates, automations, and subscriber data from Salesforce Marketing Cloud to Klaviyo • Data preparation and migration, including gathering, cleansing, and organizing subscriber data to export and then import into Klaviyo • Define, optimize and recreate audience segments as required • Klaviyo Account Setup • Configure Klaviyo integrations with eCommerce platforms and other third-party tools (e.g. SFCC, Adobe Commerce, Shopify, Meta, Google, Yotpo, Smile.io , etc.) • Configure core account settings such as UTM/link tracking, smart sending, and consent defaults (single/double opt-in) • Set user roles and permissions and access controls, establish naming/tagging conventions, and reporting dashboards • Create and configure forms/pop-ups, including mapping fields to properties, setting form display rules, consent language, double opt-in, and routing to the right lists/segments • Compliance, Deliverability, and Warming • Consult clients on compliance with CASL, CAN-SPAM, and GDPR (consent capture, preferences, suppression) • Set up the chosen sending domain for email authentication, and configure authentication settings (SPF, DKIM, DMARC) • Develop comprehensive IP/domain warming plans, including success metrics and audience targeting • Implement list hygiene standards and monitoring for complaint bounce, spam complaint, and unsubscribe rate thresholds • Campaigns & Automation • Own end-to-end production of Klaviyo campaigns and flows, including copywriting, flow and campaign setup, QA, and pre-deployment testing to ensure flawless execution • Develop targeting and content strategies, including advanced segmentation, audience rotation mapping, and automation triggers and targeting • Design and execute A/B tests on subject lines, content, and send times to improve performance • Monitor performance metrics and provide actionable insights for campaign optimization • Strategy & Client Collaboration • Serve as a client-facing consultant, collaborating directly with the client’s marketing, CRM, and technical teams to gather requirements, and provide ongoing strategic guidance, reports on progress, and maintain alignment throughout the migration process • Collaborate with marketing and CRM teams to align channel strategies with business goals • Advise on best practices across multiple marketing platforms (SFMC, Pardot, Braze, HubSpot) • KPI definition and reporting framework setup

🎯 Requirements

• Proven experience migrating campaigns from Salesforce Marketing Cloud to Klaviyo. • Strong knowledge of SFMC, SFCC, OMS, Salesforce CRM, Klaviyo. • Salesforce Marketing Cloud Account Engagement (formerly Pardot), Braze, and/or HubSpot experience is an asset. • Agency experience managing multiple client accounts. • Client-facing experience, including executive-level, presenting strategies and campaign results. • Skilled in segmentation, personalization, and lifecycle/CRM strategies and execution. • Experienced in A/B testing, optimization, and analyzing email, push notifications and SMS performance metrics. • Available for a 6 month duration December 1 2025 - May 31 2026 (expectation of 20-40 hours/week) • Able to work effectively in remote setting

🏖️ Benefits

• Competitive Rates • Flexible work to promote work-life integration • Remote-first or hybrid flexibility • Asynchronous work • Supportive Operations Team • 20-40 hours per week • 6 months engagement with high extension potential