Digital Marketing Specialist – Search Engine Marketing

November 22

🌽 Illinois – Remote

Although this job is listed in Illinois, this company may be open to hiring remote in other states.

💵 $78k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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National Safety Council

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Non-profit • Education • Compliance

National Safety Council is a leading nonprofit organization dedicated to promoting safety and preventing injuries and deaths in the United States. The council offers a comprehensive range of safety training programs and resources, including first aid, driver safety, workplace safety, and advanced safety certification. It also provides consulting, safety assessments, publications, and white papers focused on various safety topics. NSC is involved in campaigns such as Distracted Driving Awareness Month, and it hosts events and conferences to enhance safety knowledge and practices nationwide. Its offerings extend to specialized programs for businesses, employees, and families, and it is committed to fostering a culture of safety through research, education, and advocacy.

201 - 500 employees

Founded 1913

🤝 Non-profit

📚 Education

📋 Compliance

💰 Grant on 2021-11

📋 Description

• Manage day-to-day operations of paid search, display, and social campaigns, including launches, budget oversight, tracking, reporting, and ongoing optimizations. • Implement conversion tracking, event setup, and goal configuration in Google Analytics and Google Tag Manager. • Prepare performance reports on web traffic, downloads, and campaign metrics for internal and external teams. • Support additional marketing tasks and projects as needed. • Develop and manage paid campaign strategies from concept through execution. • Create marketing plans that align with business objectives and drive measurable results. • Present strategies, vendor recommendations, and performance reviews to stakeholders. • Monitor SEM trends and innovations to inform campaign improvements. • Conduct market, competitor, and audience research to guide targeting and messaging. • Analyze campaign data to provide actionable insights for short-term optimizations and long-term strategy. • Use dashboards and reporting tools to communicate performance and recommend enhancements. • Establish benchmarks and continuously measure campaign success.

🎯 Requirements

• Bachelor's degree in Marketing, Advertising, Business, or relevant field, and at least 6 years of relevant experience of which should include: • 3+ years in SEM (Google Ads, Microsoft Advertising) across paid search and display. • 2+ years in paid social marketing for B2B audiences (Meta, LinkedIn). • 2+ years experience with event tracking and goal setup in Google Analytics and Google Tag Manager. • In lieu of education, at least 8 years of relevant experience. • Strong understanding of the digital marketing landscape and multi-channel performance management. • Excellent communication skills—both written and verbal—with the ability to present to small groups. • Creative content development skills. • Ability to manage multiple projects and shifting priorities effectively. • Proficiency in MS Office Suite; Salesforce experience a plus.

🏖️ Benefits

• At least 20 PTO days accrued 1 st year and 11 paid holidays • Flexible work arrangements • Comprehensive medical, dental, vision, and life insurance plans • Flex spending accounts for medical and dependent care • 403(b) & Roth 403(b) with employer match up to 6% • Reimbursable training • Dress for your day