Senior Manager, Lifecycle Acquisition

🕒 July 23

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Nutrafol

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

💰 $35M Series B on 2019-04

Healthcare • Food & Beverage • Consulting

Nutrafol is a leading provider of hair growth supplements, known for its dermatologist-recommended, science-backed approach to whole-body wellness and hair health. Their diverse range of products is clinically tested and formulated to meet the needs of both men and women across different age groups and lifestyle choices, including options for those experiencing postpartum and menopausal changes. Nutrafol's offerings target key root causes of hair thinning, such as stress, hormones, and nutrition, with formulas that focus on comprehensive hair wellness. They emphasize the importance of understanding individual bio-specific needs and offer a personalized growth plan advisor through naturopathic doctors, ensuring visible results and overall wellness benefits.

📋 Description

• Set the strategic direction for our email, SMS, Direct Mail, and emerging owned-channel programs while maintaining deep technical fluency across the platforms, data infrastructure, and segmentation models that power them. • Establish operational objectives and execution plans for the lifecycle acquisition function, while partnering with the VP, Performance Marketing. Lead a high-performing lifecycle marketer, manage external agency partners, and regularly interface with senior and executive stakeholders to translate channel performance into business-level decision-making. • Own the full stack of products, including Klaviyo configuration and segmentation architecture, testing methodology and blended CAC reporting, while focusing on building a culture of continuous testing and optimization. • Use first-party data to drive measurable acquisition outcomes, and thrive on developing people and building high-performing teams. • Own audience orchestration strategy, partnering with Data Enablement to define and maintain the customer traits that power segmentation, given Segment as the source-of-truth data pipeline. • Develop Lead-generation strategy and measurement. • Stay current with lifecycle marketing trends, regulatory changes (e.g., GDPR, CCPA), and platform best practices; socialize learnings and operate procedures across the team.

🎯 Requirements

• 7+ years owning email/SMS or lifecycle marketing channels at a DTC or a subscription brand, with a track record of driving new customer acquisition in a high growth company • Advanced Klaviyo user, capable of working in platform, managing campaign execution, flow-building, segmentation, dynamic content, suppression logic, and deliverability troubleshooting • Analytical ability to pull, interpret, and act on performance data without analyst support • Proven ability to design and run A/B and multivariate tests, including holdout construction, test sequencing, and interpretation of statistical significance • Experience building experimentation programs from scratch, not just managing executed individual tests • Ability to build and validate audience segments in Klaviyo, from test messaging variations to high-intent vs. cold audiences, and optimize the send strategy based on results • 3+ years managing a high-performing team (Individual Contributor level), with experience in goal-setting, performance development, hiring, and day-to-day execution management • Ability to lead through ambiguity and build a culture of accountability and continuous improvement • Proven ability managing external agency partners, setting priorities, holding a high bar for quality and timeliness, and escalating effectively when needed • Comfortable regularly interfacing with senior and executive stakeholders on complex, cross-functional topics - ability to translate channel performance into business-level insights and tell a compelling story with data • Excellent written and verbal communication skills; you can naturally brief teams and stakeholders with clarity and conviction, including writing crisp briefs and recommendations, and you can present with both data and narrative • Ability to thrive in a high growth company, act with ownership, outcome-oriented, and comfortable with ambiguity • Hands-on experience with “testing and learning” with hypotheses, iteration, and changing course based on data • Strong collaborator, ability to thrive in building alignment across teams, while translating between functional business partners • Eye for attention to detail, especially around campaign QA, tracking accuracy, and compliance

🏖️ Benefits

• Fully remote work experience • Comprehensive medical, dental, and vision package, including FSA program • 401K with employer match • Quarterly Bonus Program • Flexible PTO • Two company-wide wellness breaks every day • Free lunch on us every Tuesday and Thursday via Seamless/Grubhub • Monthly wellness stipend • Monthly internet stipend • Monthly cell phone stipend • Annual learning & development stipend • Free meditation app membership (Headspace) • Free Nutrafol subscription • Pet insurance discounts and benefits