Senior Social Media Manager

🕒 July 30

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Nutrafol

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

💰 $35M Series B on 2019-04

Healthcare • Food & Beverage • Consulting

Nutrafol is a leading provider of hair growth supplements, known for its dermatologist-recommended, science-backed approach to whole-body wellness and hair health. Their diverse range of products is clinically tested and formulated to meet the needs of both men and women across different age groups and lifestyle choices, including options for those experiencing postpartum and menopausal changes. Nutrafol's offerings target key root causes of hair thinning, such as stress, hormones, and nutrition, with formulas that focus on comprehensive hair wellness. They emphasize the importance of understanding individual bio-specific needs and offer a personalized growth plan advisor through naturopathic doctors, ensuring visible results and overall wellness benefits.

📋 Description

• Execute and evolve the organic social strategy across Nutrafol and Nutrafol Men • Serve as the primary social lead for Nutrafol Men while supporting both brands • Jointly own the organic social content calendar from planning through publishing • Develop social-first strategies for campaigns, product launches, seasonal moments, tentpole activations, and reactive opportunities • Translate business priorities into platform-native content plans, creative concepts, and social storytelling • Write captions, scripts, hooks, on-screen text, creative briefs, and community responses • Partner with Creative on content development, optimization, editorial planning, and publishing • Build communities through community management, social listening, and trend monitoring • Lead or co-lead organic social campaign execution with Brand, Creative, Regulatory, Influencer, PR, Paid Media, Product Marketing, and other stakeholders • Manage assigned organic social budgets and creator, photographer, videographer, and freelance partnerships • Extend campaign storytelling across organic social and maximize creator content across channels • Monitor channel performance, audience behavior, platform trends, and competitive activity • Translate insights into recommendations improving creative performance, engagement, and future campaigns • Report on KPIs and champion experimentation to improve Nutrafol’s social presence

🎯 Requirements

• 5+ years of experience managing organic social media for a consumer, lifestyle, beauty, wellness, or CPG brand and/or combination of agency and in-house experience • Proven experience developing and executing social-first content strategies across Instagram and TikTok • Exceptional social copywriting and storytelling skills, translating brand messaging into engaging, platform-native content • Strong creative instincts and brand judgment; ability to create culturally relevant and premium content • Experience leading cross-functional campaigns with Creative, Brand, Paid Media, Influencer, PR, and other marketing teams • Experience managing creator relationships, content productions, and campaign budgets • Strong understanding of social analytics and ability to translate performance insights into actionable creative recommendations • Highly organized with exceptional project management skills and ability to manage multiple priorities in a fast-moving environment • Passion for social media, digital culture, and emerging platform trends; curiosity for testing new ideas and formats • Excellent communication, collaboration, and presentation skills

🏖️ Benefits

• Fully remote work experience • Comprehensive medical, dental, and vision package, including FSA program • 401K with employer match • Quarterly Bonus Program • Flexible PTO • Two company-wide wellness breaks every day • Free lunch on us every Tuesday and Thursday via Seamless/Grubhub • Monthly wellness stipend • Monthly internet stipend • Monthly cell phone stipend • Annual learning & development stipend • Free meditation app membership (Headspace) • Free Nutrafol subscription • Pet insurance discounts and benefits