Senior Technical Product Marketer – Enterprise

November 24

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Octopus Deploy

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SaaS • Enterprise • B2B

Octopus Deploy is a leading continuous deployment platform designed to simplify complex software deployments across multi-cloud, hybrid, and on-premises environments. With features like tenanted deployments, runbooks for automating operations tasks, and integrations with popular tools like GitHub, Azure DevOps, and Jenkins, Octopus Deploy streamlines the deployment process and ensures reliability with rollback capabilities. Trusted by over 352,000 DevOps engineers and software teams, it provides built-in multi-tenancy support, governance features such as role-based access control, and a user-friendly interface for managing container deployments. Octopus Deploy aids DevOps teams in improving their deployment processes through metrics and insights, promoting consistent and risk-free software delivery. It is a comprehensive solution for teams seeking to enhance their deployment automation and capability.

201 - 500 employees

Founded 2012

☁️ SaaS

🏢 Enterprise

🤝 B2B

💰 $172.5M Series A on 2021-04

📋 Description

• Research and develop insights about how our customers and specific personas think about commercial and DIY options and their industry-specific requirements to guide our GTM strategy. • Develop Go-To-Market (GTM) strategies for capabilities that target central IT, business units, and individual teams within an enterprise. • Create clear and straightforward messaging that emphasizes Octopus’s business value (tied to time, money, and risk) to different audiences in large companies — including decision makers, influencers, and users as well as specific industries, such as Financial Services (FSI). • Create persuasive marketing materials, such as articles, videos, demos, press releases, and case studies independently and with support from DevRel and product teams to highlight the unique benefits and return on investment (ROI). • Collaborate with Digital and Field Marketing to develop demand and lead generation campaigns and track their success using pipeline, win rates, and adoption metrics. • Work with the Product and Sales teams as we iterate on the product roadmap and sales campaigns, incorporating customer insights. • Lead regular briefings with industry analysts (Gartner, Forrester) and media to influence vendor ratings and create publicity opportunities.

🎯 Requirements

• 3-5 years of experience in enterprise software product marketing, including SaaS products, through several tier 1 launches. • Strong preference to those with experience in DevOps tooling or other SDLC tools. • Positioned technical solutions that improve the productivity of organizations and business units, ideally related to software development. • Created sales messages that enterprise sellers can use for their account-based campaigns. • Developed targeted communication, including presenting the solution's value for specific personas. • Developed go-to-market strategy (product, positioning, promotion, pricing) based on market, competitive, and customer insights. • Led cross-functional projects, engaging with different stakeholders, and across key functions. • Self-driven and able to work in a distributed environment, including working flexible hours and traveling to team meet-ups and industry events when required.

🏖️ Benefits

• 25 days annual leave • up to 10 days of paid sick and carers leave • 12 weeks of fully paid parental leave with flexible return options • pension matching up to 5% • stock options