Product Marketing Manager

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August 29

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ONE

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Fintech

ONE is a financial technology company that focuses on providing innovative banking services through a mobile application. Although not a traditional bank, ONE offers various banking services in partnership with Coastal Community Bank. The company's offerings include cash back rewards, credit building tools, early direct deposit options, and high-yield savings accounts. ONE also features a digital wallet for shopping benefits, especially at Walmart. With an emphasis on user-friendly online banking, ONE aims to help customers take control of their credit, manage their finances, and earn rewards without the typical fees associated with traditional banks.

201 - 500 employees

💳 Fintech

📋 Description

• OnePay is a consumer financial services app focused on helping people achieve financial progress. • Products include checking and high-yield savings, P2P payments, credit builder and credit score monitoring, digital wallet/checkout solutions, BNPL at Walmart • Backed by Walmart and Ribbit Capital; partnership with Walmart; omnichannel retailer; multi-product value proposition • Role: Product Marketing Manager for One@Work (Earned Wage Access); drive lifecycle engagement, cross-sell across EWA, credit, and lending; orchestrate multi-channel campaigns; etc • Key duties: Design and execute multi-channel engagement campaigns; Develop and execute cross-sell strategies; Partner with product, engineering, etc.; Define communication strategy; Work with external partners (Walmart); Analyze messaging performance; Understand customer journey; Own content and messaging across lifecycle; Track and report on KPIs

🎯 Requirements

• 4-7+ years of experience in product marketing, ideally in finance, fintech, or financial services • Hands-on experience with CRM and marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) • Strong understanding of audience segmentation, personalization, and behavioral targeting • Proven experience developing and executing A/B tests, experiments, and iteration roadmaps • Excellent cross-functional collaboration skills; you’ve worked closely with Product, Analytics, Design, Legal, and Ops teams. • Ability to think both strategically and tactically, comfortable owning big ideas and rolling up your sleeves to execute • Ability to operate in the gray. You're comfortable navigating ambiguity, making informed decisions without perfect information, and adapting quickly as strategies evolve • You bring structure to open-ended problems and thrive in fast-paced environments where priorities shift • A bias for action, a growth mindset, and a deep passion for improving the customer experience • Experience with reporting tools and SQL (e.g., Databricks, Tableau, Amplitude) and translating data into recommendations • Drive and proactivity - everyone here is a builder and executor

🏖️ Benefits

• Competitive base salary, stock options, and health benefits from Day 1 • 401(k) plan with company match • Remote-friendly (US), flexible time off (FTO), and opportunities for growth • A high-growth, mission-driven, inclusive culture where your work has real impact