Marketing Manager – Employer Brand

November 22

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Onebrief

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Enterprise • Government • SaaS

Onebrief is a platform that enhances and accelerates decision-making, planning, and collaboration, especially within large organizations and governmental bodies. The platform aims to streamline operations and reduce manual processes by offering real-time collaboration, data visualization, specialized workflows, and creative support tooling. Designed by senior planners, Onebrief serves as a hub for users to build plans and products efficiently, with the platform being noted for significantly improving productivity and adaptability. It is used across various networks, including SIPR and JWICS, and is regarded as a transformative tool for organizations such as the National Security Council and the US Army.

2 - 10 employees

🏢 Enterprise

🏛️ Government

☁️ SaaS

💰 $21M Venture Round on 2022-10

📋 Description

• Develop and refine a compelling Employer Value Proposition based on employee insights, culture, and competitive positioning. Build a coveted external-facing brand for talent in technical roles, working closely with the brand design team to build a strong visual story. • Build and execute a multi-channel marketing strategy that supports short-term hiring needs and long-term brand reputation, ensuring messaging aligns with brand voice and hiring priorities. • Plan, launch, and optimize targeted recruitment marketing campaigns across paid social, job boards, programmatic ads, events, and large-scale advertising. Track and report on campaign performance, pipeline impact, and cost-per-hire metrics. • Work closely with Talent Acquisition, People, Marketing, and leadership to identify stories, initiatives, and programs to amplify internally and externally. Partner with Talent Acquisition to prioritize roles and tailor campaigns to specific audiences (e.g., engineers, sales, operations). • Lead creation of authentic, high-quality content that showcases life at the company: videos, employee spotlights, blogs, culture pieces, social content, and more. Own the careers site's messaging and visual identity; continuously optimize for conversion, SEO, and storytelling. • Manage editorial calendars across employer brand channels (LinkedIn, careers site, Glassdoor, blog); support employee advocacy initiatives, social sharing programs, and ambassador networks. • Monitor employer brand trends, benchmarks, and competitors to ensure our employer brand stands out; analyze candidate personas, sentiment, and funnel drop-off to refine strategy.

🎯 Requirements

• 4–7+ years of experience in marketing, brand, or recruitment marketing roles; employer branding experience preferred. • Proven track record of managing multi-channel marketing campaigns end-to-end. • Exceptional storytelling, writing, and creative skills. • Strong analytical mindset; comfortable with marketing metrics and dashboards. • Experience building content (video, social, blogs) in partnership with creative teams. • Ability to partner cross-functionally and influence stakeholders at all levels.

🏖️ Benefits

• Offers Equity