Marketing Counsel

🕒 August 5

🇺🇸 United States – Remote

💵 $200k - $230k / year

⏰ Full Time

🟠 Senior

🔴 Lead

⚖️ Legal Counsel / General Counsel

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OnePay

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💳 Fintech

🏦 Banking

₿ Crypto

💰 $300M Series unknown on 2025-01

Fintech • Banking • Crypto

OnePay is a U. S. -based financial technology company that provides consumer-facing banking and payment products through partner banks. The app offers checking/savings with early pay and high-yield savings, a credit-builder program and secured Builder Mastercard, a CashRewards card with Walmart-focused cashback, investing and cryptocurrency trading, a digital wallet, pay-later options, and free tax filing for customers. OnePay partners with Coastal Community Bank, Lead Bank, Synchrony, and other providers for banking, card issuance, lending, and custody services; it is not itself a bank.

📋 Description

• Serve as the primary legal partner to marketing, brand, design, paid media, and product teams. • Provide practical, real-time counsel throughout the marketing lifecycle. • Advise on advertising technology, tracking, consumer data, CCPA/CPRA, PII, targeting, and disclosures. • Structure and negotiate creator, influencer, brand-collaboration, affiliate, agency, vendor, talent, and marketing-partnership agreements. • Advise on FTC endorsement and disclosure rules, usage and content rights, and platform terms. • Design and review rewards programs, sweepstakes, contests, promotions, official rules, registration, bonding, and multi-state compliance. • Support production and content development, including talent releases, music and licensing, rights clearances, and vendor agreements. • Partner on claim substantiation, puffery, comparative claims, and disclaimers. • Use AI tools to accelerate contract review, marketing review workflows, knowledge management, and issue-spotting while maintaining controls and confidentiality. • Build lightweight processes and self-serve guidance to help marketing move quickly and remain compliant. • Perform additional duties as assigned by the manager.

🎯 Requirements

• J.D. • Active membership in good standing with a U.S. state bar • 8+ years of legal experience, including at a leading law firm and/or in-house • At least 6 years focused on marketing, advertising, and/or ad tech law • Deep hands-on knowledge of advertising and consumer-protection law, including the FTC Act and UDAAP • Knowledge of promotions and sweepstakes, endorsement and influencer rules, affiliate marketing, and advertising-related privacy • Knowledge of CCPA/CPRA, state privacy laws, PII, ad tech, and tracking • Experience working directly with C-suite and executive leadership • Strong drafting and negotiation skills across agency, vendor, talent, and marketing-partnership agreements • Proficiency with AI tooling • Practical, business-first judgment in fast-paced, high-pressure environments • Clear, concise communication across creative, technical, and non-legal audiences • Preferred: tech, fintech, or financial services experience; familiarity with marketing in a regulated industry; in-house experience at a high-growth consumer brand or platform

🏖️ Benefits

• Competitive base salary • Stock options • Health benefits from Day 1 • 401(k) plan with company match • Remote-friendly (US) • Flexible time off (FTO) • Opportunities for growth • High-growth, mission-driven, inclusive culture