Senior Director, Product Marketing

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September 30

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Real

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Real Estate • eCommerce • Fintech

Real is a real estate experience company working to make life’s most complex transaction simple for agents, home buyers, and sellers. By leveraging cutting-edge technology, Real integrates real estate, mortgage, and closing services to provide a seamless, end-to-end experience with trusted, agent-led guidance. Their division includes expert services for luxury properties and military families, and they focus on enhancing the real estate process through innovative solutions and dedicated support for both clients and agents.

51 - 200 employees

Founded 2014

🏠 Real Estate

🛍️ eCommerce

💳 Fintech

📋 Description

• Define the product marketing strategy across fintech (Real Wallet, credit card), mortgage, title, and brokerage offerings. • Build the product marketing function from the ground up, including hiring and developing a team of PMMs. • Own the agent value proposition and ensure consistent messaging across channels. • Lead end-to-end GTM planning and execution for new product launches and feature rollouts. • Partner with Brand, Social, and Events teams to orchestrate multi-channel campaigns. • Ensure alignment with Product and Engineering to prioritize roadmap based on agent and market needs. • Drive agent adoption and utilization of Real products and services. • Establish KPIs for product launch, messaging and adoption. • Collaborate with Product, Growth, and Operations to support agent success. • Understand the needs of the agent to help shape roadmap and further product adoption. • Develop frameworks for messaging, positioning, agent communication, and competitive intelligence. • Report directly to the CMO and partner cross-functionally to accelerate agent engagement and company revenue.

🎯 Requirements

• Ability to excel in a player-coach role to meet company objectives. • Proven track record building and leading product marketing teams in fast-growth environments. • Experience in software-based technology companies with highly collaborative GTM strategies, ideally with B2B marketing experience. • Expertise in fintech and/or financial services (credit cards, wallets, payments, lending). (Strongly Preferred) • Experience marketing ancillary services, including mortgage, title, insurance, or similar. (Nice to have) • Exceptional GTM leadership—skilled at taking products from idea to adoption at scale. • Strong ability to influence at the executive level and collaborate cross-functionally. • Excellent storytelling, strategic thinking, highly creative, strong communication skills. • Works with a data-driven mindset; comfortable owning KPIs and reporting at the C-suite level. • 12+ years in product marketing, with at least 5 years in a leadership role (VP/Sr. Director). • Candidates must be based in U.S. to be considered. • Travel Requirements: RISE, an annual company agent event, plus any additional company meetings or events. • Ability to sit for long periods of time. • Willingness to undergo a background check (per application form).

🏖️ Benefits

• Offers Bonus • Offers Life and Health Benefits • Remote (USA) • Work Schedule: Monday - Friday 9AM to 6PM EST