Senior Lifecycle Marketing Manager – Partnerships

🕒 October 9

⛰️ Colorado, Montana, +5 more states – Remote

⛰️ Colorado – Remote 🦬 Montana – Remote 🌲 Oregon – Remote ❄️ Minnesota – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ☕ Washington – Remote

💵 $115k - $145k / year

⏰ Full Time

🟠 Senior

💰 Account Manager

👻 Ghost score 9%

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• Open for 37 days.
• Jobs at this company usually fill in 21 days.

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onXmaps, Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2009

🛍️ eCommerce

🎮 Gaming

⚽ Sports

💰 $87.4M Series B on 2022-10

eCommerce • Gaming • Sports

onXmaps, Inc. is a company that provides advanced mapping solutions designed for outdoor enthusiasts. With a focus on hunting, off-roading, and backcountry adventures, onXmaps offers a variety of apps including onX Hunt, onX Offroad, and onX Backcountry, which feature extensive land ownership maps, offline capabilities, and a vast network of trails and points of interest. Their tools are trusted by millions to enhance outdoor experiences and ensure safe navigation in natural landscapes.

📋 Description

• Own the lifecycle strategy and roadmap for partner-sourced users across activation, onboarding, engagement, and conversion • Partner with Partnerships and vertical business teams to translate partner agreements, customer behavior, and business goals into lifecycle programs • Build segmentation and personalization strategies based on partner, entitlement, behavior, and intent • Design, build, QA, and deploy lifecycle journeys across email, push, and in-app experiences in Braze • Use customer behavior and performance data to identify opportunities, develop hypotheses, design experiments, and measure impact • Use Amplitude, Braze, Eppo, and AI throughout the lifecycle workflow • Drive initiatives across Partnerships, vertical marketing, Growth Product, creative, analytics, legal, and other stakeholders • Build alignment, manage priorities and dependencies, and keep launches moving • Translate strategy, experimentation, and performance into actionable communication • Turn successful experiments into repeatable playbooks for new partners and categories • Improve lifecycle workflows, tools, and approaches as the partner ecosystem grows • Report to the Director of Growth Lifecycle Marketing

🎯 Requirements

• Seven (7) or more years of experience in lifecycle, CRM, or growth marketing, ideally within consumer subscription or mobile app businesses • Deep lifecycle marketing experience across activation, onboarding, engagement, conversion, and retention, with demonstrated end-to-end ownership • Experience managing lifecycle marketing programs across multiple products or business lines • Strong analytical fluency using Amplitude or similar product analytics tools • Experience developing hypotheses, designing A/B and holdout tests, interpreting results, and applying learnings • Proficiency with Braze or a comparable lifecycle marketing platform, including automated behavior-based journeys, segmentation, personalization, and triggering logic • Strong AI fluency and ability to build repeatable AI-enabled workflows • Success in complex, cross-functional environments • Strong organization and project management skills • Ability to demonstrate onX’s Company Values • Permanent US work authorization is a condition of employment • Ability to travel up to quarterly for multiple days to a corporate office or other onX strategic location • Education is optional; no required degree stated

🏖️ Benefits

• Competitive salaries • Annual bonuses • Equity/common share options with a vesting schedule • Opportunities for growth • Comprehensive health benefits, including a no-monthly-cost medical plan • Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents • 401k matching at 100% for the first 3% you save and 50% from 3-5% • Company-wide outdoor adventures and amazing outdoor industry perks • Annual “Get Out, Get Active” funds to fuel your active lifestyle • Flexible time away package including PTO, STO, VTO, and paid holidays • Regional basecamps and regular opportunities to work in person and stay connected

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