Senior Lifecycle Marketing Manager

🕒 October 7

⛰️ Colorado, Montana, +5 more states – Remote

⛰️ Colorado – Remote 🦬 Montana – Remote 🌲 Oregon – Remote ❄️ Minnesota – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ☕ Washington – Remote

💵 $113k - $142k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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onXmaps, Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2009

🛍️ eCommerce

🎮 Gaming

⚽ Sports

💰 $87.4M Series B on 2022-10

eCommerce • Gaming • Sports

onXmaps, Inc. is a company that provides advanced mapping solutions designed for outdoor enthusiasts. With a focus on hunting, off-roading, and backcountry adventures, onXmaps offers a variety of apps including onX Hunt, onX Offroad, and onX Backcountry, which feature extensive land ownership maps, offline capabilities, and a vast network of trails and points of interest. Their tools are trusted by millions to enhance outdoor experiences and ensure safe navigation in natural landscapes.

📋 Description

• Own the onX Hunt lifecycle conversion funnel, including D7 and D30 conversion, free-to-paid upgrades, and lapsed-user reactivation • Use Amplitude to generate insights, form hypotheses, and apply propensity models and behavioral segmentation • Run high-velocity lifecycle experiments across email, push, and in-app messaging in Braze • Design clean A/B, holdout, or validation tests and document outcomes • Scale personalized messaging and partner with product, engineering, and BI to define personalization events and attributes • Analyze experiments and communicate results, caveats, and null results to stakeholders and leadership • Collaborate with finance, brand and growth marketing, and Hunt creative teams to align programs with revenue goals • Build creative briefs and lightweight assets in Figma • Use Claude and similar AI tools to automate campaign production and analysis • Embed AI-powered workflows and experimentation into daily work • Mentor junior lifecycle marketers and champion shared testing standards • Report to the Manager of Growth and Lifecycle Marketing

🎯 Requirements

• Eight (8) years of lifecycle, CRM, retention, or growth marketing experience required, with a background in consumer subscription or mobile app businesses • Bachelor's degree in Marketing, Business, or equivalent experience • Strong experimentation track record designing, running, analyzing, and documenting A/B tests producing measurable conversion or retention gains • Strong understanding of user behavior and ability to generate insights in Amplitude or similar product analytics tools • Working knowledge of propensity models and predictive targeting • Proficiency with Braze or comparable CRM platform, Amplitude, Figma, and Claude or similar AI tools • Demonstrated proficiency using AI to develop scalable skills and workflows • Ability to self-serve analytics and experimentation results • Curiosity for exploring new technologies, including AI • Ability to demonstrate onX’s Company Values • Permanent US work authorization required as a condition of employment • Ability to travel quarterly for multiple days to a corporate office or other onX strategic location • Hunting culture familiarity or passion for hunting and the outdoors is a bonus, not required • Experience with Liquid templating or similar is a bonus • Experience partnering with data science teams to deploy propensity or churn models is a bonus • Experience optimizing trial-based subscription funnels and paywalls is a bonus

🏖️ Benefits

• Annual bonus of 10% based on company performance • Grant of common share options with a vesting schedule • Comprehensive health benefits, including a no-monthly-cost medical plan • Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents • 401k matching at 100% for the first 3% you save and 50% from 3-5% • Company-wide outdoor adventures and outdoor industry perks • Annual “Get Out, Get Active” funds • Flexible time away package including PTO, STO, VTO, and paid holidays • Opportunities for growth