Paid Social Media Buyer

🕒 June 18

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Oowlish

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

💼 Consulting

📣 Marketing

Consulting • Marketing • Software Development

Oowlish is a technology company that specializes in providing end-to-end solutions for businesses looking to innovate by developing digital products and services. Their mission is to democratize innovation by connecting companies of all sizes with highly skilled tech talent, especially from developing countries, and they emphasize collaboration through tailored software development, UX/UI design, product management, and agile methodologies. Oowlish also invests in startups through Oowlish Ventures, helping entrepreneurs to co-design and scale their ideas into successful products.

📋 Description

• Build, launch, manage, and optimize Meta advertising campaigns • Manage campaign structure, budgets, pacing, and scaling decisions • Develop and execute testing strategies across creatives, audiences, offers, landing pages, and campaign structures • Monitor and analyze campaign performance across key performance indicators • Identify winning and underperforming creatives based on performance data • Collaborate with creative teams to generate new testing ideas and improve campaign performance • Maintain organized account structures and naming conventions • Provide weekly reporting, insights, and actionable recommendations • Stay current with Meta platform updates, advertising best practices, and evolving performance frameworks

🎯 Requirements

• 5+ years of hands-on Meta Ads experience • Proven experience managing paid social campaigns for eCommerce brands • Experience working in high-performance, data-driven marketing environments • Strong analytical and reporting skills • Experience managing significant advertising budgets • Excellent attention to detail and campaign organization • Strong English communication skills • Ability to make optimization decisions based on performance data • Deep expertise in Meta Ads Manager • Strong understanding of: • - Meta Pixel • - Conversion API (CAPI) • - Attribution models • - Audience segmentation • Experience managing $70,000+ monthly ad spend • Strong understanding of eCommerce metrics, including: • - ROAS • - CPA • - MER • - bCAC • - Contribution Margin • - AOV • - CTR • - CPC • - CPM • - CVR • Experience scaling eCommerce brands through Meta advertising • Experience running creative testing programs • Ability to translate performance data into optimization strategies • Experience with Shopify brands is a plus

🏖️ Benefits

• Home office; • Competitive compensation based on experience; • Career plans to allow for extensive growth in the company; • International Projects; • Oowlish English Program (Technical and Conversational); • Oowlish Fitness with Total Pass; • Games and Competitions;