Performance Marketing Manager, Paid Search

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November 25

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Opencare.com

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Healthcare Insurance • Marketplace • Wellness

Opencare. com is a platform that connects patients with top-rated dentists in North America. It offers a curated network of dental professionals and enables users to find and book appointments online instantly, making dental care more accessible and convenient. Opencare meticulously vets dentists to ensure quality care and provides users with a quiz to match them with the right oral wellness provider. For dental practices, Opencare offers tools and resources to assist in patient acquisition and practice growth, allowing dentists to focus on providing exceptional care. The platform aims to simplify and enhance the experience of finding and visiting a dentist.

11 - 50 employees

⚕️ Healthcare Insurance

🏪 Marketplace

🧘 Wellness

📋 Description

• Owning and managing all in-house Paid Search programs including Google Search, Bing Search, and related Google performance products — from strategy to execution and reporting. • Planning, building, and optimizing multi-location paid search campaigns with a heavy emphasis on local intent, competitive dynamics, and geo-specific performance signals. • Developing scalable account structures that support managing many local markets while balancing automation and manual optimizations. • Leveraging data and insights to make strategic decisions, using benchmarks, historical performance, and real-time metrics to improve ROI. • Applying advanced analytical frameworks to simplify large datasets and turn complexity into clear performance recommendations. • Designing and executing A/B and multivariate tests with a structured performance measurement framework to validate learnings and inform future campaigns. • Executing testing specifically focused on bidding strategies, audiences, keyword intent, ad copy, and landing page performance. • Identifying growth opportunities across new and existing marketing channels, balancing experimentation with scalability. • Collaborating cross-functionally to understand the full user lifecycle and align marketing efforts with business objectives. • Monitoring and report on performance regularly, translating campaign data into actionable insights and recommendations for leadership. • Building forecasting and pacing models to effectively manage spend and efficiency across markets.

🎯 Requirements

• 3–5+ years experience managing large-scale Paid Search campaigns across multiple geographies, ideally in a distributed/local market model. • Strong analytical mindset — comfortable interpreting large data sets, identifying patterns, and drawing actionable insights. • Ability to simplify complex datasets into clear insights, frameworks, and action plans for stakeholders. • Proven experience with A/B testing, conversion rate optimization, and analytics tools (Google Analytics, Looker, or similar). • Experience managing budgets and performance forecasting with accountability for cost per acquisition (CPA), return on ad spend (ROAS), and lifetime value (LTV). • SEO familiarity and basic comfort with HTML/JavaScript are a plus. • Detail-oriented, organized, and highly-motivated, out-of-the-box thinker with an aptitude for problem solving. • Excellent teamwork and communication skills; with the ability to understand and communicate high-level goals to team members and stakeholders. • A growth-oriented, resourceful mindset that is comfortable managing many campaigns, markets, and tests simultaneously — you’re scrappy, experimental, and thrive in a fast-paced, remote-first SaaS startup.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off