Performance Marketing Lead

🕒 6 days ago

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OpenLoop

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2020

💼 Consulting

⚖️ Legal

📦 Logistics

💰 $15M Series A - OpenLoop Health on 2023-03

Consulting • Legal • Logistics

OpenLoop is a white-label telehealth platform and managed services provider that helps organizations launch and scale virtual care programs. It combines SaaS-based, brandable technology (scheduling, booking, payments, EHR/API integrations) with clinical staffing, credentialing, payer coverage and RCM, regulatory/legal support, and 24/7 patient support. OpenLoop serves health plans, hospitals and health systems, retailers, employers and digital health companies with AI-powered operations, a nationwide clinician network and broad insurance coverage including Medicare and Medicaid.

📋 Description

• Partner with the Director of Product-Led Growth and VP of Marketing to develop growth marketing strategies that support OpenLoop's product-led growth, SMB, and brick-and-mortar business objectives. • Develop channel strategies across Meta, Google Ads, TikTok, YouTube, Microsoft Ads, and other emerging or relevant performance marketing platforms. • Lead the hands-on setup, launch, management, and optimization of paid media campaigns across platforms. • Work closely with Revenue Intelligence to build detailed reporting that connects every dollar of advertising investment to pipeline, customers, and revenue. • Dive deeply into campaign and revenue data to identify insights, rapidly optimize performance, and uncover opportunities for growth. • Translate campaign results and market signals into clear, long-term recommendations on channel mix, budget allocation, audience strategy, and future growth priorities. • Partner closely with the creative team to develop and iterate on performance-focused concepts, copy, video, and static creative. • Use AI throughout the performance marketing process, including research, data analysis, audience development, creative concept generation, copywriting, campaign iteration, and reporting. • Help execute focused paid advertising programs that support account-based marketing campaigns and priority target accounts. • Clearly communicate campaign performance, insights, risks, and recommendations to stakeholders who may not have a performance marketing background.

🎯 Requirements

• 5+ years of performance marketing experience, with proven expertise managing campaigns across both Meta and Google Ads. • Experience with TikTok Ads and YouTube Ads is strongly preferred. • Experience operating in a high-volume SMB, B2B, or product-led growth environment is required. • E-commerce experience may also be relevant when paired with a strong understanding of B2B growth, customer acquisition, and revenue principles. • Proven experience owning paid media campaigns from strategy and execution through optimization, measurement, and revenue attribution. • Strong analytical instincts, with the ability to identify meaningful insights within complex performance and revenue data. • AI is naturally embedded into how you work. You approach operations as AI-first across analysis, research, creative development, copywriting, optimization, and reporting. • Proven examples of building AI into your processes end to end to improve speed, quality, efficiency, or performance. • Strong written and verbal communication skills, with the ability to explain complex performance marketing topics clearly and concisely to non-specialist audiences. • Proven ability to thrive in a fast-paced environment, manage competing priorities, and effectively lead multiple initiatives at once. • A builder mindset with strong ownership, attention to detail, curiosity, and a bias toward rapid experimentation. • Experience in healthcare, health tech, telehealth, or digital health is a plus but not required.

🏖️ Benefits

• Medical, Dental, and Vision plans • Flexible Spending/Health Savings Accounts • Flexible PTO • 401(k) + Company Match • Life Insurance, Pet insurance, and more