Senior Advisor, Strategic Marketing Campaign Development

3 hours ago

🔔 Pennsylvania – Remote

Although this job is listed in Pennsylvania, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

🎡 Marketing

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OPEN MINDS Circle

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Healthcare Insurance • Education • Consulting

OPEN MINDS Circle is a national market intelligence, management consulting, and marketing services firm focused exclusively on the health and human services markets, specifically catering to consumers with chronic conditions and complex support needs. The company provides comprehensive services including market intelligence, executive education, and strategic advisory services, aiming to enhance the efficiency and effectiveness of payer and provider organizations, technology firms, and other entities within the healthcare landscape. With a strong emphasis on behavioral health, developmental disabilities, chronic disease management, and integrated care models, OPEN MINDS leverages its expertise to deliver strategic insights and best practices to its diverse clientele.

51 - 200 employees

⚕️ Healthcare Insurance

📚 Education

📋 Description

• Evaluate client social and digital presence and translate insights into clear recommendations and growth strategies • Lead the development and execution of multi-channel marketing campaigns, ensuring alignment with client goals and audience needs • Build campaign briefs, messaging frameworks, content calendars, and activation plans that reflect industry trends and platform best practices • Develop and oversee social media strategies that enhance brand visibility, engagement, and thought leadership across platforms • Advise clients on content formats, audience behaviors, and emerging trends in digital engagement • Monitor analytics and translate performance into continuous optimization strategies • Provide creative direction from concept through delivery, collaborating with designers, writers, and subject matter experts • Craft high-quality copy for social media, campaigns, landing pages, emails, presentations, and thought leadership assets • Adapt voice, tone, and format based on platform, audience, and strategic objectives • Serve as a strategic partner to senior consultants, project leads, and client stakeholders • Present recommendations, creative concepts, and performance insights in a clear and compelling manner • Manage multiple concurrent projects, ensuring deadlines and deliverables meet OPEN MINDS ’ quality standards

🎯 Requirements

• 4+ years of experience in marketing, communications, or digital strategy (agency or healthcare experience preferred but not required) • Demonstrated success developing and executing social and digital strategies • Exceptional writing, editing, and messaging development skills across formats and audiences • Strong creative direction abilities with experience guiding content from concept to final design • Ability to synthesize complex information into actionable, audience-aligned marketing recommendations • High level of organization, adaptability, and professional polish