Director, Growth Marketing

🕒 October 22

🇺🇸 United States – Remote

💵 $180.6k - $212.4k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 0%

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OpenX

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2008

💼 Consulting

📣 Marketing

💰 Secondary Market on 2015-05

Consulting • Marketing • Advertising

OpenX is an independent supply-side platform specializing in ad tech, enabling publishers and advertisers to achieve better ad buying and selling experiences with a focus on addressability, transparency, and sustainability. Established in 2008, OpenX provides omnichannel targeting capabilities across all channels, including CTV, and integrates seamlessly with various data sets and identity types. As the first Net-Zero verified adtech company, OpenX emphasizes responsible media practices, helping clients reduce their environmental impact while supporting social initiatives. They offer a platform that democratizes identity access for marketers, allowing for seamless audience targeting similar to walled gardens. OpenX has established itself as a leader in programmatic advertising, working with high-profile clients to integrate their technology efficiently and effortlessly.

📋 Description

• Build and scale a full-funnel demand generation strategy across paid, organic, ABM, and partner channels • Target publishers, demand partners, and agency/brand buyers • Own pipeline targets by segment and report against them monthly • Partner with SDR/BDR leadership on lead scoring, routing, and follow-up cadences • Own OpenX’s discoverability across traditional search and LLMs • Track LLM referral traffic and downstream pipeline influence • Run AEO/GEO programs involving structured data, schema markup, content architecture, and page-age/link-equity fixes • Benchmark OpenX’s share of voice against category competitors across LLM outputs • Partner with content and communications to make OpenX.com and resource pages agent-legible and scale the video program • Design and maintain a revenue attribution model from first touch through closed-won • Own HubSpot as the marketing automation and lead lifecycle engine • Partner with Salesforce owners and Digital Ops on CRM/BI tracking and reporting • Deliver recurring reporting on pipeline influence, cost per opportunity, and channel ROI to executive leadership • Lead and develop the digital operations and web development team • Set priorities, run the operating cadence, and own performance management and growth plans • Build a culture centered on collaboration, scalability, continuous improvement, and business impact • Direct the growth marketing budget and shift spend based on cost per opportunity and pipeline return

🎯 Requirements

• 10+ years in growth marketing, ideally in adtech, SaaS, or another B2B environment • Ownership-level fluency in HubSpot, including its AI tools • Ability to partner effectively with the team owning Salesforce • Comfort with a BI tool • Ability to build attribution logic • Hands-on experience with AEO/GEO/LLMO, including running a program to improve brand visibility and citation in AI-generated answers • Working knowledge of structured data, schema, and site architecture as they affect classic SEO and LLM crawlability

🏖️ Benefits

• Bonus • Equity • Medical insurance • Dental insurance • Vision insurance • 401(k) • Equal employment opportunities

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