Marketing Lead

🕒 September 9

🇨🇦 Canada – Remote

💵 CA$100k - CA$150k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 3%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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OpsLevel

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

☁️ SaaS

🏢 Enterprise

💰 $15M Series A on 2022-03

B2B • SaaS • Enterprise

OpsLevel is the internal developer portal designed to empower teams to own, operate, and understand their production infrastructure. By providing self-serve access to essential tools and knowledge, OpsLevel helps reduce friction within engineering teams, facilitating a more efficient development process.

📋 Description

• Own OpsLevel messaging across the homepage, sales pitch, and other materials • Take product releases to market through launch plans, release notes, customer communications, and product content • Own competitive positioning, comparisons, objection handling, and sales pitch content • Partner with Sales and Customer Success to turn market feedback into positioning, content, and product feedback • Plan and run multi-channel demand generation campaigns across paid ads, email, social, webinars, and events • Own the marketing funnel, conversion analysis, attribution, lead routing, list hygiene, MQL definition, and sales handoff • Run weekly experiments using hypotheses, goals, testing, and results analysis • Develop demand generation strategy with sales and leadership and report actionable performance results • Own OpsLevel’s brand voice across the website, social channels, and content • Manage social presence and content calendar • Create blog posts, case studies, one-pagers, and campaign copy • Optimize traditional SEO and visibility in AI answers (AEO) • Maintain website and landing pages to align with messaging and improve conversion

🎯 Requirements

• Experience marketing to an engineering audience • Breadth across product marketing, demand generation, and brand/content, with deep ownership in at least one area • Strong analytical thinking and ability to adjust based on data • Some experience working at a startup or scale-up • Active day-to-day use of AI tools such as Claude, ChatGPT, and design/image-generation tools • Ability to work independently, take ownership, and self-direct • Design taste and ability to create compelling visual and written work • Hands-on paid advertising experience on Google, LinkedIn, or Reddit (nice-to-have) • Experience with HubSpot, Salesforce, and marketing SaaS tools (nice-to-have) • Experience supporting in-person events or conferences (nice-to-have) • Podcast, video, or multimedia content experience (nice-to-have) • Currently hiring only in North America • Ability to work in the selected country and provide work authorization information

🏖️ Benefits

• Equity • Fully remote work • Inclusive and welcoming workplace • Accommodation during any stage of the recruitment process • Working web camera and microphone requirements for interviews