Growth Marketing Manager

🕒 6 days ago

🇺🇸 United States – Remote

💵 $80k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 24%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Optery

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2020

🔒 Cybersecurity

☁️ SaaS

💰 $2.7M Seed Round on 2023-05

Cybersecurity • Privacy • SaaS

Optery is a comprehensive service that helps individuals and businesses remove personal information from data brokers and people search websites. By utilizing patented technology combined with AI and expert human agents, Optery effectively manages the opt-out process, providing users with detailed exposure reports and ongoing monitoring to ensure their information is securely managed. With a strong focus on privacy rights and customer support, Optery aims to reduce digital footprints and protect users from identity theft and privacy invasions.

📋 Description

• Own lifecycle marketing end-to-end across email, in-app messaging, and push notifications • Own the lifecycle marketing roadmap across activation, conversion, retention, and expansion • Map the customer journey and identify high-impact opportunities • Build, launch, and iterate automated campaigns and triggered flows in Customer.io or equivalent platforms • Own in-app messaging and transactional-adjacent communications with product and engineering • Build and optimize mobile push notification strategy, including opt-in flows, triggered and campaign-based pushes, frequency capping, and channel coordination • Develop segmentation and personalization strategies using behavioral and account data • Use dynamic templating and conditional content logic • Run A/B tests on sequences, subject lines, timing, and offers with holdouts and measurement • Manage email deliverability, list hygiene, and suppression strategy • Partner with analytics to instrument and measure lifecycle performance using Amplitude and revenue outcomes • Collaborate with paid acquisition, product, and support teams to coordinate the customer experience

🎯 Requirements

• 5+ years of significant hands-on experience owning lifecycle, CRM, retention, or email marketing programs, ideally for a subscription-based service • Fluency in a modern marketing automation platform such as Customer.io, Iterable, Braze, or Klaviyo • Experience with segmentation, triggered workflows, and templating languages like Liquid • Strong copywriting skills • Ability to define metrics, pull reports, and interpret results • Understanding of email deliverability fundamentals and compliance, including CAN-SPAM and GDPR/CCPA basics • Experience with AI and actively leveraging it in current workflows • Experience with SQL and product analytics is a plus • Experience in privacy, security, or consumer subscription products is a bonus • Experience with both B2C and B2B messaging is a bonus • Must be based in the United States • Must work regular U.S. business hours in the U.S. Eastern, Central, Mountain, and/or Pacific time zones

🏖️ Benefits

• Great health, dental, and vision insurance • 401k program with employer match • Paid time off policy • Bonus offered

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