Lifecycle Marketing Manager

🕒 October 23

🇺🇸 United States – Remote

💵 $80k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 24%

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Optery

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2020

🔒 Cybersecurity

☁️ SaaS

💰 $2.7M Seed Round on 2023-05

Cybersecurity • Privacy • SaaS

Optery is a comprehensive service that helps individuals and businesses remove personal information from data brokers and people search websites. By utilizing patented technology combined with AI and expert human agents, Optery effectively manages the opt-out process, providing users with detailed exposure reports and ongoing monitoring to ensure their information is securely managed. With a strong focus on privacy rights and customer support, Optery aims to reduce digital footprints and protect users from identity theft and privacy invasions.

📋 Description

• Own lifecycle marketing end-to-end across email, in-app messaging, and push notifications • Manage onboarding, activation, engagement, upgrade/cross-sell, renewal, churn prevention, and win-back journeys • Own the lifecycle marketing roadmap and identify high-impact opportunities across activation, conversion, retention, and expansion • Build, launch, and iterate automated campaigns and triggered flows in Customer.io or an equivalent platform • Own in-app messaging and transactional-adjacent communications with product and engineering • Build and optimize mobile push notification strategy, including opt-in flows, triggered and campaign-based pushes, frequency capping, and email coordination • Develop segmentation and personalization using behavioral and account data, dynamic templating, and conditional content logic • Run A/B tests on sequences, subject lines, timing, and offers with holdouts and measurement • Manage email deliverability, list hygiene, and suppression strategy • Partner with analytics to instrument and measure lifecycle performance using Amplitude and revenue outcomes • Collaborate with paid acquisition, product, and support teams to coordinate customer messaging • Write or direct copy and report on results

🎯 Requirements

• 5+ years of significant hands-on experience owning lifecycle, CRM, retention, or email marketing programs • Experience ideally with a subscription-based service • Fluency in a modern marketing automation platform such as Customer.io, Iterable, Braze, or Klaviyo • Experience with segmentation, triggered workflows, and templating languages such as Liquid • Strong copywriting instincts • Ability to define metrics, pull reports, and interpret results • SQL and product analytics experience are a plus • Understanding of email deliverability fundamentals and compliance, including CAN-SPAM and GDPR/CCPA basics • Experience with AI and actively leveraging it in current workflows • Ability to own a function and execute independently • Experience in privacy, security, or consumer subscription products is a bonus • Experience with both B2C and B2B messaging is a bonus • Must be based in the United States and work regular U.S. business hours in the Eastern, Central, Mountain, and/or Pacific time zones

🏖️ Benefits

• Great health, dental, and vision insurance • 401k program with employer match • Paid time off policy • Bonus offered

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