Social Media Associate

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October 23

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OptiNizers

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B2B • SaaS • HR Tech

OptiNizers is a company dedicated to helping businesses thrive by providing a range of remote talent services including executive virtual assistants, customer service, social media management, and graphic design. They emphasize optimizing and organizing business tasks to alleviate bottlenecks, enhance efficiency, and support growth. OptiNizers partners with clients to turn their business aspirations into reality, positioning themselves as allies in the entrepreneurial journey.

2 - 10 employees

Founded 2021

🤝 B2B

☁️ SaaS

👥 HR Tech

📋 Description

• Plan, develop, and curate scroll-stopping content for the client’s personal and business social media channels. • Edit and repurpose long-form videos and podcasts into high-performing short-form content (Reels, TikTok, YouTube Shorts, etc.). • Write captions that reflect the client’s authentic voice and brand tone, optimized for engagement. • Maintain a consistent visual identity and messaging across all platforms. • Support and execute marketing strategies designed to grow the client’s online presence and business audience. • Collaborate on digital campaigns that align with brand positioning and business goals. • Monitor audience insights, engagement metrics, and trends to continuously optimize content performance. • Manage a structured content calendar to ensure consistent posting and timely execution. • Track and analyze performance data; translate insights into actionable recommendations. • Generate and pitch fresh, creative content ideas that support brand storytelling and community growth. • Maintain open, proactive communication with the client and internal team members. • Provide regular reports, updates, and creative suggestions to improve overall brand presence.

🎯 Requirements

• Proven background managing or supporting social media accounts for brands, executives, or public figures. • Strong command of visual storytelling, video editing (short-form), and copywriting for social platforms. • Proficient in Canva, CapCut, Later, Notion, Google Workspace, and platform analytics tools. • Strategic thinker with a creative edge — you don’t just post content, you shape narratives. • Highly organized, detail-oriented, proactive, and comfortable working autonomously in a virtual setup. • Deep interest in personal branding, digital marketing, and online audience engagement.

🏖️ Benefits

• Flexible scheduling • Opportunity to develop expertise in content strategy, digital branding, and creative direction