Senior Manager, Demand Generation

November 20

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Overstory

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Artificial Intelligence • Energy • SaaS

Overstory is a company that provides software solutions for utilities to optimize resources, mitigate vegetation risk, and manage infrastructure more intelligently, particularly to prevent power outages and wildfires. The company offers actionable vegetation intelligence by leveraging advanced technology such as artificial intelligence and remote sensing, combining satellite and aerial imagery with local data such as asset locations and wildfire maps. Overstory aims to improve safety and reliability of power delivery by enabling data-driven decision-making and future-proofing utilities' operations programs.

11 - 50 employees

🤖 Artificial Intelligence

⚡ Energy

☁️ SaaS

📋 Description

• Own the strategy and execution of ABM programs for a focused list of strategic accounts. • Build integrated, multi-channel campaigns (paid social, email, website, digital events) to drive awareness, engagement, and pipeline. • Partner closely with Sales and Customer Success on coordinated plays that support expansion, upsell, and renewal motions. • Continuously optimize funnel performance, audience targeting, and conversion rates. • Develop and execute an account-based digital program including paid channels, account targeting, intent signals, personalized creative, and coordinated plays with Sales. • Improve website conversion paths, landing pages, and personalized account experiences. • Partner with Revenue Operations to shape marketing operations and reporting dashboards; including workflows, scoring, segmentation, and nurture programs. • Build dashboards that track funnel health, ABM engagement, and revenue contribution. • Provide insights and recommendations to Marketing and Sales leadership to guide prioritization and resource allocation.

🎯 Requirements

• 7+ years of experience in B2B demand generation, with significant ownership of ABM programs and strategic account motions. • Located within two hours of the US eastern time zone. • Strong command of digital advertising platforms and website experimentation tools. • Proven ability to build, execute and measure full-funnel account-based programs. • Excellent communication, project-management, and stakeholder-alignment skills. • Deep expertise in HubSpot. • Data-driven and curious; constantly experimenting with the latest tools.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options