AI Marketing Lead

🕒 July 27

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Oviva

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

🏥 Healthcare

☁️ SaaS

👥 B2C

Healthcare • SaaS • B2C

Oviva is a digital health company that combines personalised dietary advice delivered by clinicians with a dedicated mobile app and behavioural support to help people change habits and improve long-term health. Founded in 2014, Oviva operates in Switzerland, the United Kingdom and Germany and reports over 420 clinicians (dietitians, psychologists, doctors) and 900K+ people treated globally; it publishes studies and uses AI in its application. Oviva positions itself as a European leader in digital dietary advice and digital health.

📋 Description

• Own the end-to-end launch of new patient funnels - from segment identification and creative production to landing page deployment and lead generation - achieving targets for volume and cost-efficiency. • Evaluate, implement, and continuously optimise AI tooling across the full funnel process, building automated workflows that remove manual steps and reduce time-to-launch. • Collaborate with engineering to translate marketing requirements into technical solutions, including custom integrations and automated pipelines. • Analyse campaign performance, derive actionable insights, and directly contribute to the marketing performance decisions made alongside the VP of Marketing and the growth team. • Document validated workflows into a repeatable playbook and onboard relevant team members on new tools and processes.

🎯 Requirements

• Ownership: Proven experience leading a project or initiative end-to-end, from the initial idea to final delivery, and being accountable for the outcome. • Curiosity about AI: Active use of tools like Claude, ChatGPT, or Midjourney for personal, academic, or professional tasks - going beyond basic use to build workflows, draft documents, or accelerate research. • Problem Solving & Analytical Thinking: Experience breaking down a complex or unstructured problem into clear parts, and identifying creative, realistic solutions to fix it. • Experimental Mindset: Willingness to dive into unfamiliar territory and independently figure out how new tools or concepts work through proactive trial and error. • Clear Communication: Experience presenting ideas to groups, writing clear instructions, or coaching peers, showing you can explain complex concepts in simple terms. • Language Skills: Fluent in English and German • Desirable: • Marketing Exposure: A degree or experience in marketing • Basic Automation Experience: Any hands-on exposure to writing multi-step prompts, setting up custom GPTs, or using basic workflow tools • Technical Familiarity: A basic understanding of data or tech logic (e.g., how databases connect, or a general awareness of what an API does)

🏖️ Benefits

• The opportunity to make a meaningful impact in revolutionising healthcare • Exciting and rewarding role in the high-growth environment • Training and development opportunities, with a personal learning allowance • We embrace flexibility and remote working • We provide a home working allowance to enable you to set up your workspace in a way which suits you • Competitive salary and company pension • Enhanced maternity, paternity and adoption leave