Product Marketing Manager – GTM

🕒 July 17

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $155k - $165k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 23%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Owner.com

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2020

🍽️ Food & Beverage

📣 Marketing

💼 Consulting

💰 $120M Series C - Owner on 2025-05

Food & Beverage • Marketing • Consulting

Owner. com is an AI-powered SaaS platform that helps independent restaurants grow direct online sales by providing branded websites, online ordering, custom mobile apps, automated marketing, loyalty programs, and zero-commission delivery. The company emphasizes driving more Google traffic, repeat orders, and reduced third-party fees for restaurant owners through turnkey technology and support.

📋 Description

• Build positioning, messaging, proof points, battlecards, talk tracks, objection handling, and customer stories to improve competitive win rates • Partner with Sales, Customer Success, and Support to improve customer closing, onboarding, adoption, retention, and expansion • Identify adoption blockers and churn risks and develop retention and expansion plays • Create scalable enablement systems and workflows for frontline teams • Bring win/loss insight, customer feedback, competitive context, and adoption signals into Product and Marketing planning • Define priority audiences and customer behaviors and build GTM programs to influence them • Partner with Product from discovery through rollout to clarify customer problems and sharpen value propositions • Use launches, customer communications, in-product moments, and other channels when they drive measurable customer or commercial outcomes • Use AI to accelerate research, content creation, analysis, and enablement while maintaining accuracy • Work with the VP of Marketing, Product Marketing, Product and EPD, Enablement, Sales, Customer Success, Support, Customer Marketing, Growth Marketing, Community, and Brand/Events • Complete a practical evaluation scenario involving an adoption or competitive win-rate challenge and define how to measure impact

🎯 Requirements

• 3+ years of experience in product marketing, go-to-market, sales enablement, customer marketing, or a closely related role in technology • Track record of improving a commercial or customer outcome, such as win rate, adoption, retention, expansion, or frontline effectiveness • Experience turning complex product capabilities into clear positioning and practical tools for customer-facing teams • Strong customer and market judgment • Systems mindset and ability to build repeatable workflows • Excellent writing and presentation skills • Comfort working cross-functionally with Product, Sales, Customer Success, Support, and Marketing • AI-forward approach, actively using AI without sacrificing accuracy, judgment, or customer empathy • Legally authorized to work in the U.S. or Canada • Must answer required application questions regarding relevant experience and GTM work

🏖️ Benefits

• Generous pre-IPO equity package • Comprehensive health coverage • Remote-first workplace • Unlimited PTO • Additional perks