B2B Demand Generation Specialist

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October 29

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Ozmo

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Enterprise • Telecommunications • SaaS

Ozmo is an omnichannel tech support platform that simplifies complex technical support processes. The company offers solutions such as conversational support, remote video support, and self-service tools, designed to empower customer service agents and enhance customer satisfaction across digital channels. Ozmo caters to a variety of sectors including wireless, hardware, home internet, and connected home services. By transforming customer service with digital support advancements, Ozmo provides scalable resources ensuring seamless service adoption, onboarding, and improved contact center operations.

51 - 200 employees

🏢 Enterprise

📡 Telecommunications

☁️ SaaS

📋 Description

• Build, manage and optimize automated multi-channel nurture campaigns (email, retargeting, post-event follow-ups and engagement workflows) to move leads efficiently to opportunity. • Execute high-performing campaigns in collaboration with Demand Gen, ensuring consistent messaging and seamless lead progression. • Support the Events team with pre- and post-event campaigns that drive meaningful results, including booked meetings, registrants and post-event conversions. • Assist in driving expansion into new verticals that align with company strategic priorities. • Analyze engagement metrics and funnel performance to identify gaps, optimize nurture flows and improve conversion rates. • Maintain strong conversion rates by providing timely lead intelligence, campaigns and content to move prospects through the funnel. • Own and continuously improve lead scoring and lead readiness, ensuring a seamless handoff process to Sales. • Think strategically about the end-to-end lead flow in the CRM, ensuring data quality, consistency and efficiency. • Attend occasional marketing events and represent Ozmo, supporting as-needed with event logistics. • Collaborate on team projects and take on additional marketing responsibilities as needed.

🎯 Requirements

• Three or more years of B2B marketing experience, ideally in demand generation, lead nurture or email marketing. • Hands-on experience with CRM and marketing automation platforms (e.g. HubSpot) and nurture campaign execution. • Expertise in email best practices and a proven track record of successful campaigns. • Experience in executing polished marketing events including trade shows and webinars. • Strong analytical skills, an experimental mindset and comfort with data-driven decision making. • Excellent project management skills, with the ability to manage multiple campaigns and priorities simultaneously. • Strong collaboration and communication skills to work effectively across cross-functional teams. • Creative problem-solving skills and a passion for driving engagement and conversion at scale. • Ability to travel approximately four times per year for marketing-led events.

🏖️ Benefits

• Medical, vision, dental and life insurance along with short- and long-term disability • Plenty of paid time off (PTO) that grows the longer you’re with Ozmo, as well as paid holidays • 401k to save for retirement with employer matching • Paid maternity and bonding leave for new parents • Paid pawternity leave when you bring a new pet into your life • One-month sabbatical after you have been with Ozmo for five years • Flexible, hybrid work arrangements to support your best work