Growth Lead

Job not on LinkedIn

September 26

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Packt

WebsiteLinkedInAll Job Openings

Education • AI • Software Development

Packt is a global technical learning content provider, founded in Birmingham, UK. The company offers a wide array of resources including books, e-books, audiobooks, and video courses, catering to IT professionals who seek to gain expertise in emerging technologies or enhance their skills in established tools. Packt's portfolio covers various topics such as machine learning, cybersecurity, and web development, featuring contributions from groundbreaking authors. Additionally, they provide an AI Assistant as part of their digital books and have a commitment to supporting open-source projects through their royalty scheme.

201 - 500 employees

Founded 2004

📚 Education

📋 Description

• Own and execute TechLeader’s GTM strategy across LinkedIn, X, YouTube, Substack, Medium, Reddit, and Circle • Plan and publish high-signal content 5–6 times per week in sync with product launches • Design and run integrated campaigns for each drop — case studies, tools, newsletter issues, events • Coordinate AMA events, contributor co-promotions, quote drops, and partner spotlights • Build and manage relationships with influencers, contributors, and external publications • Strategically plan and optimize paid campaigns across LinkedIn, Google, and Meta to drive awareness, lead gen, and conversions • Run targeted paid boosts and retargeting for high-performing content • Leverage tools like ChatGPT, Claude, Descript, Synthesia, and Gamma to create multi-format content • Clip videos, script posts, generate summaries, and automate visuals using AI workflows • Build repeatable systems to convert raw interviews into distribution-ready assets • Identify opportunities to streamline packaging, scheduling, and personalization with AI • Define and track KPIs: reach, followers, signups, downloads, engagement, and conversions • Set up dashboards for weekly reporting across social, newsletter, and product campaigns • Analyze performance to refine copy, creatives, CTAs, formats, and platform mix • Translate user and campaign signal into actionable GTM and product recommendations • Maintain a 30-day rolling content calendar in collaboration with editorial and design • Repurpose product insights into carousels, shorts, threads, clips, landing pages, and tools • Coordinate contributor assets and timelines for each campaign • Support blog, Substack, and Medium with optimized, scheduled content • Develop and document repeatable playbooks for distribution and amplification • Engage contributors across LinkedIn, Circle, and Reddit — including DMs, tags, and promotion loops • Monitor and respond to inbound comments, DMs, and community feedback • Seed and participate in relevant GenAI discussions (Slack, Discord, Reddit, etc.) • Manage AMA logistics, contributor interactions, and occasional community surveys

🎯 Requirements

• 5+ years in marketing, GTM, or growth roles with direct ownership and execution responsibility • Demonstrated success in launching or scaling early-stage brands or verticals — ideally with B2B/tech products • Deep understanding of content-led acquisition, buyer journeys, and executive-level packaging • Strong instincts for format design and platform fit; especially for LinkedIn, Substack, and paid media • Proven ability to plan and deliver multi-week, multi-channel GTM campaigns • Hands-on with Google Ads, Meta, Canva, Descript, Notion, Typeform, Figma, and analytics tools • Comfortable working with performance dashboards, interpreting data, and pivoting based on real signals • Familiarity with newsletter funnels, audience segmentation, social targeting, and growth automation • Background in AI, SaaS, tech media, or developer tools (good to have) • Experience with distribution dynamics across Substack, Reddit, Medium (good to have) • Basic knowledge of SEO, analytics tools, and A/B testing (good to have)

🏖️ Benefits

• Bonus scheme • 5 day working week • 25 days annual holiday (plus bank holidays) • Flexible hours: choose how, when, and where you work within India • Training programs and Certification • Group Medical Insurance • Wellness initiatives