Senior Product Marketing Manager - Competitive Intelligence

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August 11

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Paddle

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SaaS • Fintech • B2B

Paddle is a comprehensive merchant of record and payment solution specifically designed for SaaS businesses. It provides a complete suite of products and services including billing, subscription management, pricing strategies, tax compliance, fraud protection, and more. Paddle helps software companies manage payments, streamline billing, and enhance customer retention with tools like ProfitWell Metrics and Price Intelligently. By handling sales taxes, fraud liability, and all aspects of the billing process, Paddle enables SaaS businesses to focus on growth without worrying about the complexities of global compliance.

201 - 500 employees

☁️ SaaS

💳 Fintech

🤝 B2B

💰 Debt Financing on 2022-05

📋 Description

• Lead Compete program: build and run high-impact compete program that track key players and emerging threats • Monitor competitor moves across product, pricing, GTM, and narrative. Translating noise into actionable signal • Maintain always-on battlecards, teardowns and segment-specific insights that keep us two steps ahead • Run competitive debriefs, and brief execs and frontline teams on strategic threats and opportunities • Takedown Campaigns & Offensive Plays: Partner with Revenue Marketing to design and launch compete-first campaigns • Influence messaging, content, and targeting for competitive switch, win-back, and disrupt plays • Create frameworks to scale compete activation across channels, from outbound cadences to demand gen tactics • Win/Loss Analysis & Strategic Insights: Build a closed-loop win/loss program to diagnose competitive friction points across the funnel • Turn qualitative and quantitative data into strategic insights that inform GTM, positioning, and product roadmap • Work with RevOps to track competitive pressure across pipeline and ARR • Enablement & Field Activation: Arm GTM Enablement to train Sales, SDRs, CS, and other frontline teams on how to dismantle competitor value props and handle objections with confidence • Deliver play-ready narratives that help the team drive urgency, differentiation, and control the conversation • Build a compete culture where every team member feels confident going head-to-head • Positioning & Narrative: Shape and evolve our positioning to double down on our strengths and expose competitor weaknesses • Partner with wider PMM and Brand teams to ensure our messaging lands clean and hard across all GTM touchpoints • Influence roadmap decisions by surfacing competitor blind spots and opportunity gaps

🎯 Requirements

• 4+ years in product marketing, competitive intelligence, or GTM strategy roles in high-growth B2B SaaS • Proven experience with win/loss analysis, competitor research, and sales enablement • Strong storytelling and content creation skills, decks, docs, campaigns, and enablement tools • Bias for action: you're curious, commercially savvy, and thrive in fast-paced, high-stakes environments • You can balance short-term GTM firepower with long-term strategic insight, and you're not afraid to make bold calls

🏖️ Benefits

• attractive salaries • stock options • retirement plans • private healthcare • well-being initiatives • unlimited holidays • enhanced parental leave • learning fund • regular internal and external training