Email Marketing Copywriter

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October 31

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Paired

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B2B • Recruitment • HR Tech

Paired is a strategic talent recruitment company that specializes in connecting businesses with top-tier overseas talent. They streamline the hiring process by recruiting, vetting, and presenting the best candidates for a variety of roles, allowing companies to save significantly on payroll costs. Paired focuses on placing talented individuals in various positions ranging from administrative assistants to executive roles, across diverse fields such as marketing, engineering, and sales. With a commitment to quality and cost-effectiveness, Paired offers a risk-free placement service that guarantees client satisfaction, thereby facilitating global workforce integration for its clients.

2 - 10 employees

🤝 B2B

🎯 Recruiter

👥 HR Tech

📋 Description

• Write engaging email copy for various campaign types including product launches, promotional campaigns, newsletters, and automated sequences • Develop subject lines and preview text that maximize open rates • Create email copy that aligns with brand voice and drives desired actions • Collaborate with design team to ensure copy and visuals work seamlessly together • Contribute to email marketing strategy and campaign planning • A/B test different copy approaches to optimize performance • Analyze campaign metrics and adjust copy approach based on data insights • Maintain and update automated email sequences for customer lifecycle campaigns • Research target audience and market trends to inform copy direction • Adapt messaging for different customer segments and personas • Ensure all email content is on-brand and consistent with company messaging • Meet deadlines for time-sensitive campaigns and product launches

🎯 Requirements

• Proven experience in email marketing copywriting with strong portfolio of campaigns • OR extensive marketing copywriting experience including campaign and product launch copy • Understanding of email marketing best practices and deliverability factors • Experience with A/B testing and data-driven copy optimization • Exceptional writing and editing skills with attention to detail • Ability to write compelling, conversion-focused copy across different tones and styles • Strong understanding of customer psychology and persuasive writing techniques • Experience working with email marketing platforms (Mailchimp, Klaviyo, etc.) • Ability to work independently and manage multiple projects simultaneously • Must provide portfolio showcasing email marketing campaigns or relevant marketing copy samples • Include performance metrics where available (open rates, CTR, conversion rates)

🏖️ Benefits

• Exposure to new technology & trend • Competitive Salary