Senior Director of Distribution

🕒 October 16

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

👔 Director

👻 Ghost score 13%

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Palette Media

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

📱 Media

Consulting • Marketing • Media

Palette Media is a creator-led talent management and marketing company that helps digital creators, influencers, and brands grow their audiences and execute bespoke campaigns. The firm combines in-house marketing strategists and talent managers to craft tailored strategies, facilitate partnerships between creators and brands, and scale creators’ influence and brand relationships.

📋 Description

• Craft social media amplification strategies for clients to meet audience and performance goals and maximize budgets across channels • Lead vendor and partner negotiations across creators, platforms, and paid media channels • Own end-to-end development, execution, and optimization of creator-driven campaigns • Oversee UGC content pipelines, paid media amplification, clipping and amplification accounts, and innovative distribution methods • Identify, test, and scale emerging distribution tactics such as clipping networks, meme ecosystems, and new platform behaviors • Lead and mentor a high-performing team responsible for sourcing creators, managing activations, and sustaining industry relationships • Develop and refine processes, drive accountability, and remove blockers • Build and maintain partnerships with creators, talent managers, agencies, and other industry partners • Collaborate cross-functionally with business development, client services, strategy, and data teams • Help shape new service offerings and go-to-market strategies and support RFP responses and pitches

🎯 Requirements

• 10+ years of experience in performance marketing, media buying, growth, or distribution strategy • Bachelor's Degree in Business Administration, Integrated Marketing Communications, Marketing Analytics/Business Analytics, or closely related field • Strong leadership experience managing and growing cross-functional teams • Highly analytical, with experience using data to evaluate performance, allocate budget, and inform rapid optimization decisions • Demonstrated experience managing large-scale budgets with a focus on efficiency and performance optimization • Proven ability to own projects end-to-end, proactively define next steps, manage stakeholders, and close the loop on deliverables • Proactive communication and follow-through, including anticipating needs and flagging risks early • Excellent communication, negotiation, and relationship management skills • Innovative and visionary industry perspective • Ability to thrive in a fast-paced, constantly evolving environment with a proactive, test-and-learn mindset • Ability to balance strategic thinking with hands-on execution • Experience in creator marketing is a plus, not required • Proven track record building and scaling social media and creator/influencer programs across multiple social platforms • Established relationships within the creator economy • Deep understanding of UGC, paid media, short-form content, meme pages, and social distribution best practices

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