Digital Marketing Strategist

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February 14

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Paramyter Tech

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B2B • Enterprise • SaaS

Paramyter Tech is a certified Salesforce reseller and consulting partner that specializes in providing tailored Salesforce consulting and implementation services to startups and enterprises. The company focuses on transforming businesses through technology by empowering small and medium-sized businesses to achieve revenue acceleration and operational excellence. Their offerings include end-to-end Salesforce solutions, technology consulting, and staff augmentation, supported by a team of certified experts dedicated to optimizing clients' business processes and maximizing their technology investments.

11 - 50 employees

Founded 2021

🤝 B2B

🏢 Enterprise

☁️ SaaS

📋 Description

• As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. • You’ll be responsible for conceiving, driving and implementing initiatives to increase brand presence and improve product adoption through various social media channels. • Manage adwords and other paid channels • Set targets and build strategies to help achieve them • Create and test ad copy for operational efficiency • Create and optimise landing pages to increase signups • Develop and implement campaigns to better lead quality and beat the competition • Perform data analysis around web traffic and other key metrics • Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels • Draw meaningful conclusions from campaign data and identify potential opportunities for improvement • Communicate with team members on campaign developments, timelines, and results

🎯 Requirements

• Minimum 2 years of experience in Digital Marketing or a similar position preferred • Relevant Bachelor's degree preferred • Proven experience building campaign strategies from scratch • Experience on working with IT/ Tech companies preferred • Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics