Head of Performance Marketing – UK

November 18

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Parcelhero

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Transport

ParcelHero is a logistics company specializing in parcel delivery services. They offer a range of parcel delivery options including UK and international delivery, large parcel delivery, and services for documents and packages. ParcelHero provides a platform for comparing prices and delivery times across various couriers such as DHL, UPS, and FedEx. The company aims to deliver parcels reliably and efficiently, with features like parcel tracking, price comparison, and a user-friendly website.

51 - 200 employees

Founded 2014

🚗 Transport

💰 Private Equity Round on 2021-11

📋 Description

• Develop and execute a comprehensive performance marketing strategy, including SEM, SEO and other paid media channels. • Continuously optimize marketing channels to maximize ROI, focusing on user acquisition, activation, engagement, and retention for both B2C and B2B audiences. • Partner with Product Marketing, Sales, Operations, Analytics, and Creative teams to align marketing efforts and drive business growth. • Leverage analytics tools to track performance metrics, identify trends, and inform data-driven decisions.

🎯 Requirements

• Direct responsibility for an SEM budget exceeding GBP £10 Million PA. • 5+ years of experience in performance marketing, with a proven track record of driving growth and ROI in both B2C and B2B contexts. • Technical Skills: Expert proficiency in Google Ads, Microsoft Ads, Meta Ads, Reddit Ads, Quora Ads, X Ads, TikTok Ads, YouTube Ads, CTV/OTT Ads, Remarketing / Retargeting Ads, Shopify Ads, Google Analytics, Google Tag Manager, and other relevant marketing tools such as CRM and marketing automation platforms like Salesforce &/or HubSpot. • Experience with A/B testing, conversion rate optimization, and leveraging testing platforms. • Excellent communication and organization skills in a remote setting. • Experience with project management or workload management systems. • Bachelor's Degree in Marketing, Business, or a related field.

🏖️ Benefits

• 25 days paid holiday • Merit Reviews: Get rewarded for your hard work and dedication. • Company Events: Work hard, and play hard with regular team-building events. • Inclusive Culture: Be yourself and thrive in our casual and upbeat environment.