Digital Performance Marketing Manager

August 8

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Parento

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Fintech • eCommerce • Insurance

Parento is a company that simplifies insurance needs by providing precise tracking and accurate analytics through a modern online dashboard. Their platform is designed to help users manage benefits data and streamline the insurance claims process, while ensuring users’ information is secure and compliant with privacy laws. Parento's services target employers looking to manage employee leave programs and insurance policies efficiently.

2 - 10 employees

Founded 2019

💳 Fintech

🛍️ eCommerce

💰 Funding Round on 2021-02

📋 Description

•About Parento •Parento is the first provider for paid parental leave, distributing the first and only paid parental leave insurance and parental support program. •This is an opportunity for a digital ads expert to drive significant growth, own impactful campaigns, and directly contribute to our continued success in a rapidly evolving market while working with a growing team. •Key Responsibilities •Ideate, monitor, manage and update digital campaigns for paid search (specifically Google Ads) and paid social (Meta, LinkedIn, etc) and their performance and assets, including landing pages, ad creatives, and email sequences •Work with the marketing team to write compelling ad copy and partner on creative assets •Take full ownership of pacing, reporting, and performance for campaigns with thoughtful strategy and clear measurable objectives, set collaboratively by marketing and sales •Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS or other set goals (e.g. brand awareness, etc) •Strong understanding of the B2B sales cycle and experiencing scaling customer acquisition •Proactively identify key trends, insights, and opportunities to maximize reach by platform •Conduct A/B testing and other experiments with strong attention to detail to improve ad creative, landing pages, website copy, and overall campaign efficacy •Proactively bring new ideas and opportunities to the table for B2B growth •Identify and evaluate new performance marketing tools and tech

🎯 Requirements

•5+ years of experience in paid digital marketing, demand gen, or performance marketing (B2B preferred) •Expert level knowledge of Google Ads ecosystem, Meta and LinkedIn ads and analytic and reporting tools •Analytical problem-solving to drive decisions, spot trends, provide recommendations, and act on them in real-time •Strong attention to detail and ability to manage multiple projects at once •A collaborative growth mindset, eager to work with different teams