CRM & Email Marketing Manager – FTC

Job not on LinkedIn

🔥 13 hours ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

✉️ Email Marketing Manager

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ParentPay

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2002

💳 Fintech

📚 Education

🤝 B2B

💰 Private Equity Round on 2020-12

Fintech • Education • B2B

ParentPay is a digital payment platform tailored for schools that streamlines payment processes for parents and guardians. It offers various services including cashless payments for meals, school trips, and clubs, as well as tools for school administration such as meal management and parental engagement. Founded to enhance communication and financial reporting within the education sector, ParentPay now supports over 11k schools and 4 million parents in the UK.

📋 Description

• Build and execute visually engaging, high-performing email campaigns across newsletters, sales sequences, lead nurture journeys, and operational communications • Design professional, on-brand email layouts and content optimised for engagement and conversion • Write and refine compelling email copy aligned to brand tone and messaging • Ensure all communications are accurate, proof-read, and delivered to a high standard • Build, manage, and optimise email automation workflows in ClickDimensions for nurture journeys, onboarding, sales sequencing, and re-engagement campaigns • Implement best practice across segmentation, personalisation, and journey logic • Support the planning and execution of the email communications calendar • Collaborate with data, web, creative, and marketing teams to ensure aligned and well-timed communications • Monitor and report on campaign performance, including open rates, click-through rates, and conversions • Use insights to continuously improve campaign effectiveness and engagement

🎯 Requirements

• Proven experience in a CRM, email marketing, or marketing automation role (ideally B2B) • Hands-on experience with ClickDimensions and MS Dynamics (or similar CRM platforms) • Strong understanding of email marketing best practices, including segmentation, personalisation, and deliverability • Experience building email campaigns, automation workflows, and CRM-integrated forms • Strong design sensibility with the ability to create visually polished email communications • Experience using tools such as Canva, Adobe Express, or Illustrator (portfolio of email work preferred) • Confident copywriting skills for email and short-form marketing content • Strong organisational skills with the ability to manage multiple campaigns and deadlines • Analytical mindset with the ability to interpret performance data and optimise campaigns • Detail-oriented with a strong focus on quality and accuracy • Collaborative and proactive, with the ability to work effectively within a cross-functional team