ParentPay
201 - 500 employees
Founded 2002
💳 Fintech
📚 Education
🤝 B2B
💰 Private Equity Round on 2020-12
Fintech • Education • B2B
ParentPay is a digital payment platform tailored for schools that streamlines payment processes for parents and guardians. It offers various services including cashless payments for meals, school trips, and clubs, as well as tools for school administration such as meal management and parental engagement. Founded to enhance communication and financial reporting within the education sector, ParentPay now supports over 11k schools and 4 million parents in the UK.
Senior Marketing Executive
Job not on LinkedIn
🕒 June 2
🇬🇧 United Kingdom – Remote
⏰ Full Time
🟠 Senior
🎯 Chief Marketing Officer (CMO)
🇬🇧 UK Skilled Worker Visa Sponsor
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ParentPay
201 - 500 employees
Founded 2002
💳 Fintech
📚 Education
🤝 B2B
💰 Private Equity Round on 2020-12
Fintech • Education • B2B
ParentPay is a digital payment platform tailored for schools that streamlines payment processes for parents and guardians. It offers various services including cashless payments for meals, school trips, and clubs, as well as tools for school administration such as meal management and parental engagement. Founded to enhance communication and financial reporting within the education sector, ParentPay now supports over 11k schools and 4 million parents in the UK.
📋 Description
• Support the end‑to‑end delivery of effective vertical marketing programmes. • Contribute to the campaign planning and briefing process, take responsibility for content creation, and execute assigned activities. • Collaborate with Shared Services, Product Marketing, and Sales to ensure campaigns are delivered on time, on brand, and optimised for measurable outcomes. • Help ensure marketing programmes generate measurable engagement and pipeline impact. • Develop data segmentation briefs to ensure campaign targeting is robust and audience‑specific. • Maintain a strong understanding of the education industry, including competitor activity and sector trends. • Work with Data Operations to track campaign performance against agreed KPIs, producing clear reports and recommendations. • Create content for campaigns including email copy, web copy, and lead generation assets.
🎯 Requirements
• Sharp mind; degree educated, ideally in Marketing, Business Studies, or a related discipline. • Chartered Institute of Marketing or other reputed qualification desirable. • Experience in marketing, ideally within digital channels and/or the education or a closely aligned sector. • Strong written and verbal communication skills, with the ability to create clear briefs and engaging content, and to forge good and internal and external partnerships • Confident, articulate communicator with proven stakeholder management skills. • Intelligent-determination, willingness to learn, plus energy, and ability to get stuck in and help the thinking and delivery of projects. • Good understanding of social media and email marketing platforms an advantage. • Excellent organisational skills and ability to manage multiple deadlines. • Analytical mindset with experience in campaign reporting and optimisation. • Creative approach to problem‑solving and ability to use initiative to deliver efficiencies. • Confident creating visual content with experience using tools such as Canva or Adobe Express is a bonus. • Good eye for design and brand consistency, with excellent attention to detail. • Flexibility to travel when required; occasional overnight stays may be necessary.
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