Senior Field Marketing Manager

🕒 April 6

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Parloa

201 - 500 employees

💰 Series B on 2024-04

Parloa is a leading global AI company with a vision to make every customer interaction as easy as talking to a friend. We amplify the customer service experience with our AI Agent Management Platform. This enterprise-grade platform automates contact centers by leveraging the full power of generative AI safely & reliably in the context of consumer interactions. It combines highly-skilled personal AI agents that engage in natural and unique conversations with every customer, with AI assistance for human agents when they get on the line. Global brands trust Parloa to connect with their customers, ensuring they feel heard through exceptional experiences that increase satisfaction, encourage sales, and build loyalty. Parloa was founded in 2018 by Malte Kosub and Stefan Ostwald with offices in Berlin, Munich, and New York.

📋 Description

• Develop and execute regional marketing plans that align with sales priorities and revenue targets. • Collaborate with Sales, Content Marketing, Product Marketing, and Partnerships teams to tailor content and campaigns for the U.S. market. • Plan and execute integrated marketing campaigns, including field events, webinars, industry conferences, and account-based marketing (ABM) with internal stakeholders. • Build pipelines and accelerate sales cycles through region-specific strategies and customer engagement programs. • Track, measure, and report on campaign performance, ROI, and pipeline impact. • Leverage AI tools and platforms to optimize campaign targeting, personalization, and performance insights. • Foster relationships with industry partners, associations, and influencers in the insurance, financial services, and healthcare sectors.

🎯 Requirements

• 7–10 years of field or regional marketing experience, with at least 5 years focused on the U.S. market. • Proven success in executing high-impact campaigns and events that drive revenue. • Industry expertise in insurance, finance, or healthcare is strongly preferred. • Deep understanding of the enterprise sales cycle and collaboration with account executives. • Fluency with AI-enabled marketing platforms or tools (e.g., for lead scoring, content generation, personalization, or predictive analytics). • Excellent communication, project management, and cross-functional collaboration skills. • Experience with Salesforce, HubSpot/Marketo, and event/webinar tools is preferred.

🏖️ Benefits

• Equity

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