Demand Generation Manager

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November 20

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PartnerCentric, Inc.

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B2B • eCommerce • Marketing

PartnerCentric, Inc. is a technology-driven affiliate marketing agency that specializes in maximizing affiliate program performance and driving sustainable growth for its clients. By leveraging expert insights and proprietary technology solutions such as FUSE Incrementality™, PartnerCentric helps brands optimize their partnerships and measure incremental revenue. With a focus on long-term strategies rather than short-term tactics, the company supports major brands in achieving significant returns on their marketing investments through data-driven affiliate management and collaboration with influencers.

11 - 50 employees

Founded 2004

🤝 B2B

🛍️ eCommerce

📋 Description

• Execute outbound outreach across email, cold calling, LinkedIn, and personalized video. • Use AI-powered research to identify insights, signals, and triggers that drive relevance. • Build targeted prospect lists based on ICP criteria and prioritize them intelligently. • Engage consistently with marketing leaders and decision-makers through social/digital interaction. • Build nurture paths for high-value target accounts through regular, value-added touchpoints. • Leverage warm networks and second-degree relationships where possible. • Participate in digital conversations within the industry to build credibility. • Help create a sense of familiarity and trust with target accounts long before a meeting is requested. • Use AI tools (Clay, Apollo, ChatGPT/Claude, Make, AirOps) to: • Monitor brand activity, marketing changes, growth signals, and funding news. • Generate contextualized message introductions. • Identify topics and pain points relevant to each prospect. • Build repeatable workflows that increase personalization without sacrificing scale. • Own the full outbound pipeline creation process — from account research to first meeting. • Conduct outbound-driven qualification calls to confirm pain points, timing, and fit. • Prepare notes and context for seamless handoff to sales leadership. • Collaborate with sales leadership on messaging, sequencing, and outbound strategy. • Work with service-line leaders (affiliate, influencer, tech) to deepen understanding of real-world problems prospects face. • Share insights about persona resonance, outreach performance, and messaging experiments to continually improve pipeline creation. • Maintain accurate activity, notes, and pipeline data within HubSpot. • Build and monitor personal dashboards to track outreach volume, connection rate, meeting rate, and channel performance. • Run A/B tests to optimize subject lines, message frameworks, cadence structures, and call scripts.

🎯 Requirements

• 1–4 years of outbound BDR/SDR or demand-generation experience. • Strong writing skills and proven ability to craft personalized outbound messaging. • Experience with tools such as HubSpot, Apollo, Clay, Sales Navigator, or similar. • Comfortable and confident with cold calling. • Highly organized, proactive, and process-driven. • Strong curiosity and willingness to experiment with new tools and workflows. • Ability to engage senior marketing leaders thoughtfully and professionally.

🏖️ Benefits

• AI-native outbound environment designed for personalization at scale. • Proprietary tech stack (FUSE) that strengthens our value proposition. • Highly collaborative team with deep industry expertise. • Remote-first environment with flexibility, autonomy, and trust. • Direct impact: This role directly influences our pipeline, revenue, and growth trajectory.