VP, Insights – AI Strategy

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November 7

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PartnerCentric, Inc.

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B2B • eCommerce • Marketing

PartnerCentric, Inc. is a technology-driven affiliate marketing agency that specializes in maximizing affiliate program performance and driving sustainable growth for its clients. By leveraging expert insights and proprietary technology solutions such as FUSE Incrementality™, PartnerCentric helps brands optimize their partnerships and measure incremental revenue. With a focus on long-term strategies rather than short-term tactics, the company supports major brands in achieving significant returns on their marketing investments through data-driven affiliate management and collaboration with influencers.

11 - 50 employees

Founded 2004

🤝 B2B

🛍️ eCommerce

📋 Description

• Lead the transformation of the reporting function into a proactive insights and strategy engine. • Manage the Data & Insights team and Business Intelligence Specialist, ensuring excellence in data automation, governance, and storytelling. • Establish consistent frameworks for turning analytics into business recommendations that drive client and internal outcomes. • Ensure all data systems and reporting tools provide accurate, timely, and accessible insights across the company. • Define and execute PartnerCentric’s enterprise-wide AI strategy—governing tools, policies, education, and experimentation. • Identify opportunities to embed AI into internal workflows, automation, and predictive insights to drive efficiency and value creation. • Partner with cross-functional teams to evaluate, pilot, and operationalize AI solutions that elevate client deliverables and agency operations. • Build organizational fluency in AI through internal training, enablement resources, and best-practice standards. • Serve as PartnerCentric’s AI and insights subject matter expert in client engagements, pitches, and industry conversations. • Collaborate with Client Services to translate data findings into strategic recommendations that enhance campaign outcomes. • Represent PartnerCentric at industry events, panels, and media opportunities—showcasing innovation in data-driven marketing and applied AI. • Build PartnerCentric’s reputation as a trusted, forward-looking partner at the intersection of affiliate, influencer, and AI-powered marketing.

🎯 Requirements

• 10+ years of experience in data, analytics, or strategy roles within marketing, digital media, or technology firms. • Demonstrated success leading teams that translate complex data into strategic insights and measurable business results. • Proven experience implementing or overseeing AI initiatives in marketing or operational contexts. • Strong understanding of marketing analytics, attribution, and partner ecosystems. • Skilled in data storytelling, automation strategy, and the practical application of emerging AI tools. • Exceptional leadership and communication skills, with the ability to inspire both technical and non-technical teams. • Comfortable presenting to executives and clients, with a thought-leadership presence in public forums. • Bachelor’s degree in a relevant field required; advanced degree or equivalent experience preferred.

🏖️ Benefits

• Health insurance • Paid time off • Flexible work arrangements • Professional development