Senior Marketing Manager, Demand Generation

Job not on LinkedIn

November 18

🏰 Missouri – Remote

Although this job is listed in Missouri, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Paytient

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Finance • Healthcare Insurance • Fintech

Paytient is a company providing a Health Payment Account (HPA) solution that empowers individuals to pay for healthcare expenses over time without incurring interest or fees. By partnering with employers, insurers, and health systems, Paytient offers a sponsored, interest-free line of credit through the Paytient card to aid consumers in managing out-of-pocket costs for medical, dental, vision, pharmacy, behavioral health, and veterinary care. The solution functions alongside traditional health benefits like HDHPs, HSAs, FSAs, and HRAs, making it easier for Americans to access and afford necessary care without financial stress.

51 - 200 employees

Founded 2018

💸 Finance

⚕️ Healthcare Insurance

💳 Fintech

💰 $7.5M Debt Financing on 2023-01

📋 Description

• Design and implement an end-to-end demand generation strategy that directly and demonstrably delivers on business goals and objectives • Leverage and integrate mutli-channel tactics including email, paid media, content marketing, social, webinars, and events to drive maximum engagement and conversion • Develop buyer personas and craft simple, disruptive messaging that resonates with them throughout the buyer journey. • Collaborate with sales, partner team and leadership to align campaigns with go-to-market strategies • Refine strategies based on data-driven insights, ensuring consistent optimization of resources and ROI • Define, monitor, and manage the critical metrics that ensure we are on track to exceed our committed pipeline and revenue goals • Plan, execute, and relentlessly optimize increasingly personalized campaigns and workflows across all digital channels • Partner with creative team to produce bold, on-brand messaging and assets that make Paytient stand out in an increasingly fragmented benefits marketplace • Implement A/B testing frameworks and make real-time adjustments to consantly improve lead quality and ROI • Identify and apply AI and advanced automation tools to improve productivity and campaign performance • Manage the demand generation budget, focusing on growth, efficiency and creativity to maximize impact with limited resources • Coordinate with external vendors, freelancers, or agencies to extend capacity as business needs dicate.

🎯 Requirements

• 7+ years of progressive B2B marketing with a strong track record of delivering revenue growth through demand generation and digital marketing ideally in a high-growth startup environment. • Experience in a complex industry such as healthcare, FinTech, SaaS or benefits is a plus • Ability to think big-picture (strategy, market, positioning) while also being a hands-on builder and optimizer of campaigns that deliver measurable results. • A talent for creating powerful, audience-focused messaging that turns complexity into clarity and compels action. • Strong and innate analytical mindset, challenging and using insights drive better results • Agility, resourcefulness and comfort in working in a fast-paced, resource-constrained environment • Deep expertise in marketing automation platforms, CRM systems, digital advertising tools (google ads, linkedin Ads) and working with AI to accelerate time-to-market

🏖️ Benefits

• Medical, dental and vision insurance • $4,300 annual HSA contribution • Paytient Health Payment Account (HPA) • Monthly lifestyle spending stipend • 5 weeks of annual PTO • 401k plan access with a 4% employer match • Up to 16 weeks of fully-paid parental leave • Stock options in Paytient • ...and more!