Customer Marketing Manager

🕒 3 days ago

🌵 Arizona, Colorado, +19 more states – Remote

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⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

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👻 Ghost score 10%

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Logo of PDQ

PDQ

51 - 200 employees

💼 Consulting

🏭 Manufacturing

📦 Logistics

Consulting • Manufacturing • Logistics

PDQ is a company that provides IT management tools designed to simplify and streamline device management for sysadmins. Their product suite includes PDQ Connect, PDQ Deploy, PDQ Inventory, PDQ Detect, SimpleMDM, and SmartDeploy. These tools cover a range of IT tasks from desktop and patch management to software inventory and remote device management. PDQ's solutions are designed to be scalable for various sectors, including education, finance, manufacturing, nonprofit, and government. They focus on automating deployments, ensuring device security through vulnerability scanning, and enhancing efficiency for IT professionals.

📋 Description

• Develop, implement, and oversee customer marketing programs and initiatives targeting PDQ’s customer base • Build and oversee customer marketing strategy across the customer lifecycle to drive loyalty, retention, expansion, and advocacy • Partner with email, content, product marketing, and marketing operations teams on integrated marketing efforts • Manage, guide, mentor, and support a team of Customer Marketing professionals • Oversee engagement, cross-sell, and upsell goals across owned and self-serve accounts • Create and deploy surveys and feedback programs such as NPS • Collaborate with product and customer success teams on onboarding, product adoption, engagement, expansion, and renewals • Own marketing-driven cross-sell and increase product SKU adoption • Develop and manage customer success stories and testimonials and identify customer advocates • Plan and execute customer-facing events and community programs, including webinars and user conferences • Own lifecycle marketing campaigns including onboarding nurture, renewal reminders, win-back, and at-risk account outreach • Own and report on Customer Marketing metrics including NRR, logo retention, NPS/CSAT, expansion pipeline, and advocacy participation • Define and maintain customer segmentation and lifecycle stage frameworks • Analyze program performance, set benchmarks, optimize tests, and present results to leadership • Analyze product usage and customer data to identify pain points and implement improvements

🎯 Requirements

• 7+ years of marketing experience, ideally in a high-growth B2B SaaS environment • Bachelor's degree (or equivalent) in marketing, Business, or related field • Proven experience in creating and managing customer marketing programs from customer onboarding to renewal • Previous leadership or management experience, with a strong ability to inspire and mentor a team • Strong analytical skills with the ability to interpret data and make data-driven decisions • Outstanding communication skills (verbal and written) • Demonstrated ability to lead and collaborate across teams, driving results in a fast-paced environment • Candidates must reside in one of PDQ’s open states: Arkansas, Arizona, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Indiana, Kentucky, Maryland, Michigan, Minnesota, Missouri, North Carolina, New Hampshire, Oklahoma, Oregon, Tennessee, Texas, Utah, Virginia, Washington, or Wisconsin • Most full-time roles do not qualify for employment visa sponsorship

🏖️ Benefits

• 4-Day Work Week • Equity Participation • Managers who champion professional development • 100% Premium Coverage for medical, dental and vision for you and your dependents • 100% Premium Coverage for Short Term Disability, Long Term Disability, Life, and AD&D Insurance • Company Match of the first 6% of your employee deferrals • Flexible Paid Time Off Policy • Health Savings Account (HSA) and wellness incentives • Quarterly Company Values Award (team member nominated)

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