Lifecycle Marketing Manager

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October 15

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Pear VC

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B2B • Fintech • Artificial Intelligence

Pear VC is a venture capital firm specializing in pre-seed and seed investments. With a focus on supporting early-stage founders, Pear VC provides tailored services such as fundraising preparation, go-to-market strategies, and talent recruitment. The firm has a strong track record of backing companies valued at over $170 billion and is dedicated to building a community for entrepreneurs through initiatives like the Female Founder Circles and Pear Studio, offering resources and networking opportunities for founders in the tech industry.

11 - 50 employees

Founded 2013

🤝 B2B

💳 Fintech

🤖 Artificial Intelligence

📋 Description

• Own and optimize the entire Endless CRM (Hubspot), acting as the admin and architect of our deal and contact management • Build and manage email campaigns including product release announcements, educational nurture sequences, and event follow-ups • Develop and execute lead nurturing strategies that move prospects through the funnel systematically • Manage follow-up for all event attendees, demo participants, and content engagers—determining which bucket they go into next and what content they receive • Create a referral program and execute on it, including both automated flows and very human, high-touch asks for intros • Amplify resources created by the content team through strategic email campaigns and lifecycle touchpoints • Balance automation efficiency with personalization—knowing when to automate and when a personal touch will dramatically outperform a template • Track and report on lifecycle metrics: email open rates, click-through rates, demo-to-customer conversion rates, and time-to-close

🎯 Requirements

• 3-5+ years of lifecycle marketing, email marketing, or marketing operations experience • You're a Hubspot power user—you know the platform inside and out • You can craft compelling emails that feel personal, not like marketing spam • You understand the difference between when to automate and when a human touch is worth the extra effort • You're highly organized and process-oriented, but also creative in how you engage prospects • You're comfortable being hands-on—this isn't just a strategy role; you'll be building campaigns, writing emails, and managing the day-to-day • You can work cross-functionally with our tiny and nimble sales, marketing, and product teams to ensure consistent messaging

🏖️ Benefits

• Generous vacation policy and paid time off • Health, dental, and vision insurance • 401(k) with company match • A collaborative culture that values growth and work-life balance