Campaign Manager

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November 9

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Pearson VUE

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Education • eCommerce • SaaS

Pearson VUE is a global leader in computer-based testing, providing a wide range of credentialing and certification exams for various industries. They support test-takers and test owners by offering resources, scheduling options, and accommodations to ensure equitable access to testing. Their mission is to empower candidates and enrich communities through the delivery of high-stakes exams that validate professional skills and knowledge, contributing to career advancement and industry standards.

1001 - 5000 employees

Founded 1994

📚 Education

🛍️ eCommerce

☁️ SaaS

📋 Description

• Design and execute engaging digital and social media campaigns to drive test taker bookings and brand preference for PTE over competitors. • Develop tailored campaigns to engage and influence regional university admissions teams. • Collaborate with global PTE Ecom team to optimize the website journey. • Set clear KPIs for both D2C and B2B campaigns, tracking performance and delivering actionable insights. • Partner with cross-functional teams to deliver cohesive campaigns. • Build strong relationships with university admissions teams, tailoring campaigns to meet their specific needs and priorities.

🎯 Requirements

• 5+ years of experience in marketing, with a strong track record in both D2C and B2B campaigns. • Expertise in digital and social media marketing to drive consumer engagement and conversion. • Experience influencing institutional decision-makers through targeted B2B campaigns. • Proficiency CRM tools for campaign tracking and optimization. • Educated to degree level or equivalent; a professional qualification in Marketing and/or Sales is highly desirable.

🏖️ Benefits

• Competitive salary package • Professional development opportunities