Global Marketing Manager

Job not on LinkedIn

Yesterday

🐊 Florida – Remote

Although this job is listed in Florida, this company may be open to hiring remote in other states.

🏖️ New Jersey – Remote

Although this job is listed in New Jersey, this company may be open to hiring remote in other states.

+5 more states

🐊 Florida – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote

💵 $150k - $180k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

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Pearson VUE

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Education • eCommerce • SaaS

Pearson VUE is a global leader in computer-based testing, providing a wide range of credentialing and certification exams for various industries. They support test-takers and test owners by offering resources, scheduling options, and accommodations to ensure equitable access to testing. Their mission is to empower candidates and enrich communities through the delivery of high-stakes exams that validate professional skills and knowledge, contributing to career advancement and industry standards.

1001 - 5000 employees

Founded 1994

📚 Education

🛍️ eCommerce

☁️ SaaS

📋 Description

• Develop and implement scalable audience and solution marketing, using data-driven insights to tailor messaging and engagement strategies. • Partner directly with regional sales leadership to understand and activate opportunistic campaigns. • Be the voice of the client within the marketing organization, ensuring content, campaigns, and programs align with business needs and industry trends. • Work with senior sales leaders and account teams to identify growth opportunities, define success metrics, and execute targeted engagement strategies. • Leverage deep knowledge of HR, talent management, and workforce learning trends to develop relevant, industry-specific messaging for target audiences. • Lead the development of integrated, multi-channel marketing campaigns that leverage digital, direct mail, executive events, paid media, content personalization and other channels most relevant to your target audience. • Oversee high-touch executive engagement programs, including VIP events, roundtables, and bespoke content experiences. • Partner with content and creative teams to develop compelling C-suite messaging and assets that resonate with decision-makers in HR, L&D, and workforce transformation. • Manage third-party event sponsorships and speaking engagements, ensuring alignment with key account strategies. • Leverage marketing technologies (Salesforce, HubSpot, Demand base, or similar) to execute and optimize campaigns at scale. • Act as a strategic marketing partner for sales teams, ensuring seamless alignment and collaboration on marketing execution. • Work with digital and demand generation teams to refine targeting, retargeting, and paid media strategies for strategic accounts. • Partner with product marketing and content teams to develop relevant messaging and value propositions tailored to account priorities. • Influence internal stakeholders and champion a culture of ABM excellence, ensuring marketing efforts align with business growth objectives. • Drive success metrics, including account engagement, pipeline acceleration, and revenue influence. • Leverage analytics and reporting tools to track performance, uncover insights, and continuously optimize programs. • Present data-driven recommendations to senior leadership, showcasing the impact of marketing initiatives on revenue growth. • Stay ahead of marketing trends, emerging technologies, and industry best practices to continuously enhance our approach.

🎯 Requirements

• 8+ years of experience in B2B or Account-Based Marketing, ideally within enterprise-level organizations globally. • A strong track record of designing and executing successful: Many ABM campaigns or B2B campaigns that drive measurable business impact. • Experience working closely with sales teams to build alignment and drive account engagement. • Strong project management and problem-solving skills with an ability to create project plans and manage through seamless execution. • Deep knowledge of B2B Marketing and/or ABM strategies, tools, and frameworks, with hands-on experience using platforms like Salesforce, Demand base, HubSpot, or similar. • Strong experience in multi-channel execution, including digital marketing, paid media, direct mail, and executive engagement. • Analytical mindset, with the ability to measure performance, track ROI, and optimize campaigns based on data-driven insights. • Ability to manage budget for your respective areas with ongoing optimization across the Marketing channel mix.

🏖️ Benefits

• Eligible to participate in an annual incentive program