Marketing Strategy Specialist

Job not on LinkedIn

🕒 July 22

🏖️ New Jersey – Remote

🏖️ New Jersey – Remote

💵 $75k - $97.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Pearson VUE

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Pearson VUE is a global leader in computer-based testing, providing a wide range of credentialing and certification exams for various industries. They support test-takers and test owners by offering resources, scheduling options, and accommodations to ensure equitable access to testing. Their mission is to empower candidates and enrich communities through the delivery of high-stakes exams that validate professional skills and knowledge, contributing to career advancement and industry standards.

📋 Description

• Support the activation, coordination, and optimization of marketing programs for priority audiences and accounts within our Growth Accounts segment • Work closely with global audience marketing leads, regional stakeholders, and sales partners to execute plans aligned to business priorities, local market needs, and campaign performance goals • Leverage knowledge of HR, talent management, and workforce learning trends to develop localized messaging for target audiences • Partner closely with global audience marketing leads to execute assigned marketing activities for priority audiences and accounts, ensuring alignment with global strategy, sales priorities, and local market requirements • Coordinate with global marketing teams and regional stakeholders to adapt global campaign plans for local market needs and support effective execution • Contribute to team best practices by sharing learnings and insights from campaign performance • Maintain organized reporting and visibility into program status and outcomes, leveraging analytics and reporting tools to track performance, uncover insights, and continuously optimize programs • Stay ahead of marketing trends, emerging technologies, and industry best practices to continuously enhance our approach

🎯 Requirements

• Proven experience in B2B marketing, demand generation, or account-based marketing • Demonstrated experience executing successful B2B marketing campaigns • Experience working closely with sales teams to build alignment • Strong project management and problem-solving skills with an ability to create project plans and manage through seamless execution • Analytical mindset, with the ability to track performance, interpret results, and recommend optimizations • Ability to proactively manage multiple projects and deliver high-quality work with limited supervision • Working knowledge of marketing platforms such as Salesforce, HubSpot, Demandbase, or similar • Industry experience or knowledge of enterprise HR, talent management, workforce learning, or related fields, with experience marketing to enterprise audiences (e.g., HR, L&D, technology leaders) • Experience executing integrated, multi-channel marketing programs that leverage digital, direct mail, executive events, paid media, content personalization and other relevant channels • Experience activating B2B events (industry events, roundtables, etc.) a plus • Spanish or Portuguese language a plus

🏖️ Benefits

• This position is eligible to participate in an annual incentive program • Information on benefits offered is here