Product Marketing Executive

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October 2

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Pearson VUE

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Education • eCommerce • SaaS

Pearson VUE is a global leader in computer-based testing, providing a wide range of credentialing and certification exams for various industries. They support test-takers and test owners by offering resources, scheduling options, and accommodations to ensure equitable access to testing. Their mission is to empower candidates and enrich communities through the delivery of high-stakes exams that validate professional skills and knowledge, contributing to career advancement and industry standards.

1001 - 5000 employees

Founded 1994

📚 Education

🛍️ eCommerce

☁️ SaaS

📋 Description

• Drive growth and retention through customer-focused campaigns, ensuring effective ROI. • Manage delivery of high-quality marketing content across channels and customer touchpoints. • Conduct A/B testing to optimize creative elements and formats for improved ROI. • Implement lead management and nurturing tactics to enhance customer journeys using CRM tools. • Help manage the marketing budget to meet campaign KPIs and goals. • Collaborate with digital specialists, design teams, and web content experts to deliver and optimise campaigns. • Provide feedback and insights to inform strategy and align performance KPIs with business objectives. • Work closely with internal teams (sales, product, digital) to ensure alignment and synergy.

🎯 Requirements

• Passionate about marketing with a focus on building successful campaigns. • Experience with marketing tools (e.g., analytics, email, lead management, CMS). • Proactive with a keen ability to prioritize and manage multiple projects. • Results-driven with a commercial mindset. • Excellent written and verbal communication skills, including copywriting for different audiences. • Proactive and eager to learn attitude, with the capacity for independent initiative. • Ability to generate creative ideas and bring innovative solutions to marketing campaigns.

🏖️ Benefits

• Collaborate with cross-functional teams to execute marketing plans for our print and digital English portfolio • Supported by the portfolio marketing manager