Product Marketing Specialist

Job not on LinkedIn

🕒 October 21

🏖️ New Jersey – Remote

🏖️ New Jersey – Remote

💵 $80k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Pearson VUE

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Pearson VUE is a global leader in computer-based testing, providing a wide range of credentialing and certification exams for various industries. They support test-takers and test owners by offering resources, scheduling options, and accommodations to ensure equitable access to testing. Their mission is to empower candidates and enrich communities through the delivery of high-stakes exams that validate professional skills and knowledge, contributing to career advancement and industry standards.

📋 Description

• Develop and maintain product positioning, messaging, value propositions, and key differentiators • Translate product features and capabilities into clear customer benefits and outcomes • Develop and support go-to-market strategies and product launches • Create target audience, messaging, content, channel, and campaign plans • Develop messaging frameworks for audiences, personas, markets, accounts, and use cases • Develop and execute ABM strategies for high-value accounts, audience segments, markets, and growth opportunities • Create account- and segment-specific strategies to move audiences toward conversion • Translate product marketing and ABM strategies into integrated, multi-channel campaigns • Support campaigns across email, paid digital, organic social, web, webinars, events, nurture programs, and retargeting • Develop email campaigns, blogs, thought leadership, customer stories, case studies, webinars, and product collateral • Adapt product messaging and content for audiences, segments, channels, and customer journey stages • Ensure consistent product and campaign messaging across channels and customer touchpoints • Analyze customers, prospects, buyers, decision-makers, and competitors • Identify trends and patterns to improve segmentation and targeting • Use performance insights to optimize audiences, messaging, content, offers, and channel strategy

🎯 Requirements

• 3–7+ years of experience in marketing, product marketing, EdTech, education, or a related field • Strong writing and storytelling skills • Ability to translate complex product information into compelling customer-focused messaging • Experience developing and executing integrated digital marketing campaigns • Strong understanding of audience segmentation, personalization, and the customer journey • Strong project management skills • Ability to manage multiple priorities and cross-functional stakeholders • Comfortable balancing strategic thinking with hands-on execution

🏖️ Benefits

• Annual incentive program eligibility • Benefits package (details referenced via employer benefits link)

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