Director, ABM & Demand Strategist

🕒 August 31

🇺🇸 United States – Remote

💵 $160k - $190k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 16%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Pebl

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2014

💼 Consulting

🏥 Healthcare

⚖️ Legal

Consulting • Healthcare • Legal

Pebl is a global Employer of Record (EOR) and HR platform that helps companies hire, pay, and manage employees in 185+ countries. Its AI-powered SaaS provides global payroll, benefits administration, immigration support, talent sourcing, and real-time compliance guidance and integrations, enabling businesses to expand internationally without creating local entities. Pebl serves HR, finance, and legal teams at enterprises and high-growth companies seeking compliant, fast global hiring.

📋 Description

• Architect and operate Pebl’s account-based go-to-market engine. • Design and operate a full 3-tier ABM model spanning 1-to-1 bespoke programs, 1-to-few vertical segment plays, and 1-to-many programmatic engagement. • Build and maintain Tier 1 and Tier 2 target account lists with Sales, refreshed quarterly using intent signals, firmographic fit, and CRM engagement data. • Develop multi-threaded buying committee strategies across HR, Legal, Finance, and Ops personas. • Manage personalized landing pages, direct mail programs, executive engagement plays, and tailored content sequencing. • Own paid channel strategy and performance management with the agency partner. • Drive budget allocation across search intent, Bombora, G2, LinkedIn, and contextual media. • Build and maintain creative testing cadence, enforce auto-pause thresholds, and reallocate spend to high-signal channels. • Develop full-funnel content briefs aligned to vertical narratives and buying committee stages. • Participate in weekly Sales/RevOps pipeline reviews to source and influence pipeline. • Establish account engagement scoring with Marketing Ops. • Build and own campaign-level attribution reporting tied to DreamData for executive review. • Contribute to replacing MQL metrics with account-based KPIs. • Lead vertical pilots and own playbook replication for future verticals. • Monitor competitive positioning and surface insights for messaging and channel strategy. • Partner with Product Marketing to align demand programs with positioning and differentiation. • Work directly with the Head of Demand Generation and partner with Sales and RevOps.

🎯 Requirements

• 7+ years in B2B demand generation or ABM, with at least 3 years in a senior or lead role owning a full ABM motion. • Proven experience building and running a 3-tier ABM program with measurable pipeline outcomes. • Deep familiarity with intent data platforms including Bombora, 6sense, G2, and Demandbase, and operationalizing signals into targeting decisions. • Experience managing or co-managing paid media budgets in excess of $1M annually, with hands-on involvement in channel strategy and performance management. • Track record of partnering with Sales to define ICP, build account lists, and drive aligned outbound and inbound motion. • Proficiency in MAP platforms such as Marketo, HubSpot, Inflection, or equivalent, and CRM; Salesforce strongly preferred. • Comfort operating in ambiguous, fast-moving environments with high autonomy and low hand-holding. • Experience in Employer of Record, HR tech, workforce management, global compliance, or adjacent SaaS markets strongly preferred. • Familiarity with DreamData or similar multi-touch attribution tools strongly preferred. • Hands-on experience with account-based personalization tools or dynamic content engines strongly preferred. • Background in a sales-led to product-led transition environment strongly preferred. • Ability to present pipeline performance to a VP or executive with clarity and confidence.

🏖️ Benefits

• Flexible Time Off – Take the time you need to recharge. • Parental Leave – Support for growing families. • Health and Dental Insurance – Where applicable, to cover you and your loved ones. • Retirement Savings + Employee Incentive Plan – Plan for the future while sharing our success. • Equity offered. • Remote work arrangement.