
51 - 200 employees
Founded 2018
🤖 Artificial Intelligence
📣 Marketing
🤝 B2B
đź’° $2.8M Seed Round - Pencil on 2020-04
Artificial Intelligence • Marketing • B2B
Pencil is an AI-driven creative platform for marketers and brands. It uses generative artificial intelligence to produce ad creative (images and video) and concept variations designed for performance marketing and e-commerce advertisers, helping teams scale creative production and test many ad variants quickly. Pencil is positioned as a B2B tool for marketing teams and agencies.
🔥 28 minutes ago
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51 - 200 employees
Founded 2018
🤖 Artificial Intelligence
📣 Marketing
🤝 B2B
đź’° $2.8M Seed Round - Pencil on 2020-04
Artificial Intelligence • Marketing • B2B
Pencil is an AI-driven creative platform for marketers and brands. It uses generative artificial intelligence to produce ad creative (images and video) and concept variations designed for performance marketing and e-commerce advertisers, helping teams scale creative production and test many ad variants quickly. Pencil is positioned as a B2B tool for marketing teams and agencies.
• User Discovery & Advocacy: Lead end-to-end research cycles, from recruiting participants to conducting deep dive interviews and usability tests to uncover the "why" behind user behavior. • Continuous Feedback Loop: Manage day to day interactions with clients to capture granular feedback on new GenAI features, ensuring the product team is solving real pain points, not just shipping tech. • Methodological Excellence: Select and apply the right research methods (e.g., diary studies, surveys, RITE testing) to provide high-quality insights for both routine updates and complex new assignments. • Cross-Functional Collaboration: Partner closely with Product Managers and Engineers to turn research findings into creative solutions and product requirements. • Process Evolution: Identify bottlenecks in how we gather feedback and suggest improvements to our research operations to help the team scale. • Closed Loop Communication: Own the relationship with our most engaged superusers; proactively present "You Told Us, We Listened" updates to show how their feedback directly influenced the Pencil roadmap. • Value Exchange Management: Design and execute ways to deliver value back to research participants - whether through early access to features, exclusive roadmap previews, or expert deep-dives into GenAI trends.
• 3 - 5+ years in Product Research, UX Research, or a similar client-facing insight role, ideally within a SaaS or high-growth tech environment. • AI Literacy: Strong experience with Generative AI and a deep understanding of how it impacts creative workflows. • Independent Execution: Proven ability to manage multiple medium projects simultaneously with minimal oversight. • Communication: Exceptional storytelling skills - you can take complex data and make it resonate with stakeholders across the company. • Strategic Judgment: Ability to distinguish between one off feature requests, and systemic product opportunities. • Technical Familiarity: Comfortable using modern research tools.
• 25 days PTO plus public holidays, although we operate a Flexible Time Off scheme • Health insurance / private medical cover • Monthly stipend towards wellness, fitness, and learning and development • Remote - work from anywhere in your home country • Enhanced parental leave policies, whether you become a parent through birth, adoption or surrogacy • Access to our Pencil office in The Shard, London for UK employees • Flexible working hours
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