Senior Director of Marketing and Growth

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November 26

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PeopleFinders

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Web 3

PeopleFinders is a company dedicated to helping individuals find people and learn more about them through a comprehensive online search service. With access to over 120 billion public records from more than 6,000 sources, PeopleFinders allows users to conduct quick and in-depth people searches, background checks, and reverse phone lookups. The service is designed to provide detailed contact information, criminal histories, property records, and other public records for individuals in the U. S. PeopleFinders emphasizes safe and responsible use of its services to aid in reconnecting with lost acquaintances, verifying contact information, or simply exploring one's digital footprint. The company has been operating for three decades, making it one of the most experienced people finder services on the market.

51 - 200 employees

🌐 Web 3

📋 Description

• Own and deliver on KPIs: signups, MRR, CAC, LTV, churn, ROAS • Build and execute optimized multi-channel campaigns across paid search, social, SEO, email, and retargeting • Manage, measure, and scale acquisition and lifecycle campaigns with a direct link to revenue • Run all marketing initiatives through HubSpot (automation, segmentation, reporting) • Leverage Marketing Analytics dashboards, reports, and real-time campaign visibility • Track funnel metrics and optimize performance using Google Analytics GA4 • Manage and mentor the Director of Marketing, as well as internal and external resources • Indirectly oversee the Social Media Manager through your Director • Collaborate with Sales, Product, and Dev to align marketing with roadmap and revenue goals • Lead from the front—strategy, execution, and iteration all roll up to you • Own and optimize a monthly paid media budget across Google, Meta, and emerging platforms • Make spending decisions that prioritize CAC efficiency and LTV growth • Influence future hiring decisions as performance justifies scale

🎯 Requirements

• 8+ years of performance-focused B2B SaaS marketing experience • Proven ability to hit MRR growth targets within very specific ICPs • Skilled in scaling paid acquisition (Google Ads, Meta), CRO, lifecycle/email marketing • Leading SEO/GEO initiatives to drive organic growth across Search and AI landscapes • Data-driven mindset with a strong focus on data, testing, and rapid iteration • Confident team leader and cross-functional collaborator • Proven ability to translate strategy into execution with fast iteration and measurable outcomes • Experience in PropTech, real estate, skip tracing, and/or data SaaS subscription models • Deep experience in: HubSpot (workflows, attribution, email flows) and ABM platforms • BI reporting tools and channel-specific marketing analytics tools (dashboards, performance tracking, and analysis) • Google Analytics GA4 360 (conversion funnels, attribution)

🏖️ Benefits

• Flexible PTO • 6% 401K match • 100% of the cost paid for the employee for medical, dental and vision • 75% of the cost paid for dependents for medical, dental and vision