Demand Generation Marketer

Job not on LinkedIn

4 days ago

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Logo of Pepperdata

Pepperdata

SaaS • Enterprise • B2B

Pepperdata is a company that provides automated, application-aware resource optimization and observability for big data and containerized workloads. Its Capacity Optimizer dynamically tunes Kubernetes, Apache Spark, Apache Flink, Apache Airflow, and other data-processing platforms across cloud (AWS, Azure, Google Cloud) and on-prem environments to reduce costs (claims up to 75% savings), increase utilization, and improve performance without requiring application code changes. Pepperdata delivers these capabilities as a SaaS solution for enterprise customers and offers trials, case studies, and ROI guarantees.

11 - 50 employees

Founded 2012

☁️ SaaS

🏢 Enterprise

🤝 B2B

📋 Description

• You will be responsible for the strategy, planning, and execution of Pepperdata's marketing campaigns across a variety of channels including email, webinars, events, website, paid media, and more • Lead the development and execution strategy by product and segment, including our inbound lead acquisition and outbound account-based marketing strategy • Work with Sales/SDR to align demand generation with sales efforts • Optimize campaigns across the marketing and sales funnel to maximize leads, pipeline, revenue and lifetime value while minimizing cost of acquisition • Collaborate and develop strong alignment with marketing and sales leadership to ensure agreement on priorities, challenges, and opportunities

🎯 Requirements

• 5+ years of B2B marketing experience • Demonstrated success in the development and execution of integrated, multi-channel marketing campaigns • Good understanding of demand generation best practices, and how to engage prospects and customers at multiple points through the customer journey with a keen test-and-learn mindset • Excellent project management and communication skills; can independently drive multiple programs • Account-based marketing (ABM) experience is a plus

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